Mark Smith's Analyst Perspectives

Pimcore Named Exemplary and Overall Leader in 2021 PIM Value Index

Posted by Mark Smith on Jul 13, 2021 3:00:00 AM

We are happy to share some insights about Pimcore Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Akeneo Rated Exemplary Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 12, 2021 3:00:00 AM

We are happy to share some insights about Akeneo Serenity drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Informatica is Exemplary and Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 9, 2021 3:00:00 AM

We are happy to share some insights about Informatica's Product 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

The 2021 Product Information Management Value Index: 16 Vendors to Assess and Select

Posted by Mark Smith on Jun 17, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Information Management 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to product information management software vendors supporting the spectrum of business intelligence. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the Product Experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the Customer Experience ﹘ Total Cost of Ownership/Return on Investment and Vendor Validation.

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Topics: Sales, Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning

Reinventing Product Experiences Through Product Information Management

Posted by Mark Smith on Jun 15, 2021 3:00:00 AM

Having just completed the 2021 Ventana Research Value Index for Product Information Management, I want to share some of my observations about how the market and category have advanced since our first examination over 15 years ago.

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Topics: Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales

Reltio Connected Customer 360 earns our 13th Digital Innovation Award for Marketing

Posted by Mark Smith on Oct 21, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Marketing, Digital Marketing, Digital Commerce

Talkdesk: CX Cloud earns our 13th Digital Innovation Award for Customer Experience

Posted by Mark Smith on Oct 13, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy innovations in technology that advance business and IT.

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Topics: Customer Experience, Voice of the Customer, Contact Center, Digital Technology, Digital Commerce, Conversational Computing, collaborative computing, agent management

8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

Posted by Mark Smith on Oct 9, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Human Capital Management, Marketing, Analytics, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, Operations & Supply Chain, blockchain, employee experience, candidate engagement, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, agent management, extended reality, business digital commerce, work experience management

The Business Continuity Imperative: The Voice and Mission of Your Customer Experience

Posted by Mark Smith on May 3, 2020 3:00:00 AM

Supercharging the customer experience (CX) is more than just an opportunity. It’s essential for every organization that looks to optimize engagement at every moment of the customer journey. In times such as these, when business continuity is a top priority, organizations must address the customer experience, especially if it has not been a focal point of the executive team.

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Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, Operations & Supply Chain, Intelligent CX, Conversational Computing

Embrace Your Customers and Buyers with Digital Values

Posted by Mark Smith on Apr 2, 2020 3:07:18 PM

I would like to share some of my thoughts on COVID-19 and the challenges organizations are facing as they strive for business continuity and digital engagement with customers and buyers. As the global and US numbers get worse by the day, the pandemic is impacting life as we knew it and also leaves people (many in new forms of isolation) yearning for a bit of normalcy during these strange times.

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Topics: Sales, Marketing, Digital Technology, Digital Marketing, Digital Commerce, intelligent marketing