At the Informatica World 2014 conference, the company known for its data integration software unveiled the Intelligent Data Platform. In the last three years Informatica has expanded beyond data integration and now has a broad software portfolio that facilitates information management within the enterprise and through cloud computing. The Intelligent Data Platform forms a framework for its portfolio. This expression of broad potential is important for Informatica, which has been slow to position its products as capable of more than data integration. A large part of the value it provides lies in what its products can do to help organizations strengthen their enterprise architectures for managing applications and data. We see Informatica’s sweet spot in facilitating efficient use of data for business and IT purposes; we call this information optimization.
Topics: Big Data, Business Analytics, Business Performance Management (BPM), CIO, Cloud Computing, Customer Performance Management (CPM), Data Integration, Data Management, Financial Performance Management (FPM), Informatica, Information Applications (IA), Information Management (IM), Information Optimization, Master Data Management, Operational Performance Management (OPM), Product Information Management, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM), Business Intelligence, application