Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference.
Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance Management (BPM), Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud Computing, CMO, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), Marketing, Marketo, Merced Systems, Operational Performance Management (OPM), Qvidian, Revenue Performance, Sales, Sales Force Automation, Sales Operations, Sales Performance Management, Sales Performance Management (SPM), Salesforce.com, SFA, Social Media, Varicent, Vendavo, Workforce Performance Management (WPM), Xactly, Zilliant, Zyme Solutions, Cloud9 Analytics
In a very quiet and very subtle move, Callidus Software (NASDAQ: CALD) has offered to purchase the assets of ForceLogix for about $3.75 million. This sales applications software company provides sales coaching software to help sales managers realize the full value of their sales representatives. In 2010, Callidus Software entered into an OEM agreement to embed ForceLogix within a new offering called Sales Coaching; it clearly concluded that the opportunity to expose the application to further opportunities in its customer base was too important for ForceLogix to be allowed to continue to operate independently, and so it used some of its stated cash position of almost $11 million at end of September. This step into a pre-sales and sales management application is a key move toward expanding its sales performance management position. I would guess that Callidus sees some significant revenue growth in 2011 and beyond for its purchase.
Topics: Callidus Software, Cloud Computing, Customer Performance Management (CPM), Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), Operational Performance Management (OPM), Sales Coaching, Sales Effectiveness, Sales Operations, Sales Performance Management, Sales Performance Management (SPM), Salesforce.com