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        Mark Smith's Analyst Perspectives

        Ventana Research recently announced its 2020 research agenda for marketing, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief Marketing Officers are under pressure to spearhead technology investments that help better align marketing experiences with their brand and to optimize consumer demand for products and services. This challenge is frequently heightened by a lack of centralized data...

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        Topics: Marketing, Voice of the Customer, Product Information Management, Digital Marketing, Digital Commerce, intelligent marketing

        Ventana Research recently announced its 2020 research agenda for operations and the supply chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes. Organizations must shift their focus on technology investments to include not just operational productivity but the efficiency of the processes that impact customers’ and workers’ experiences.

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        Topics: Continuous Planning, Product Information Management, Price and Revenue Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain

        Ventana Research recently announced its 2020 research agenda for sales, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief sales and revenue officers face an imperative to manage the sales organization but they don’t always have the guidance they need to embrace technology and gain the best possible outcomes. As we look forward to 2020 we’re focusing on the selling experience and the...

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        Topics: Sales, Analytics, Internet of Things, Data, Product Information Management, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing

        Ventana Research recently announced its 2020 research agenda in the area of the customer experience. For most organizations, a focus on the customer is not new, but maximizing successful customer interactions has recently become a major investment priority. The customer experience (CX) is an analytic framework that organizations can use to improve customer satisfaction, optimize revenue and achieve operational excellence. As we begin 2020 we are encouraging organizations to invest in a focus on...

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        Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. While we have seen more than four decades of digital transformation in the systems and tools businesses rely on, recent years have yielded transformative approaches to technology that can finally actually change the way people and processes work, rather than just make...

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        Topics: Analytics, Internet of Things, Data, Digital Technology, blockchain, Conversational Computing, collaborative computing, mobile computing, extended reality, AI & Machine Learning
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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