Mark Smith's Analyst Perspectives

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Experience Management 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the spectrum of product experience management and supporting product information management. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and Validation. 

Topics: Marketing, Product Information Management, Operations & Supply Chain

Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software market is quite mature and products from any of the vendors we assess could be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to external parties—from consumers to customers and from partners to suppliers—places new requirements on vendors to meet an expanded set of requirements for organizations and expectations. 

Topics: Marketing, Product Information Management, Operations & Supply Chain

Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software (PIM) market is quite mature and products from any of the vendors we assessed can be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to a range of external parties including consumers, customers, partners and suppliers, places new requirements on vendors to meet an expanded set of needs for organizations and expectations.

Topics: Marketing, Product Information Management, Operations & Supply Chain

Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the expertise and insights organizations rely on to better assess and navigate the direction of the technology industry.

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes. Unfortunately, this step led, in many cases, to an extended focus on digital transformation rather than the necessary modernization of business processes and technology. Through 2024, after concerted investment into digital transformation, one-half of organizations will require a new digital business and technology agenda for organizational resilience.

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights organizations rely on to better assess and navigate the direction of the technology industry.

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue, Market Agenda

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, Digital Business, Work Management

We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations

We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

We are happy to share some insights about Contentserv CS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations