Mark Smith's Analyst Perspectives

inRiver is a Vendor of Assurance in the 2021 PIM Value Index

Posted by Mark Smith on Jul 30, 2021 3:00:00 AM

We are happy to share some insights about inRiver PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Riversand is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 21, 2021 3:00:00 AM

We are happy to share some insights about Riversand PX 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Magnitude is Exemplary in the 2021 PIM Value Index

Posted by Mark Smith on Jul 19, 2021 3:00:00 AM

We are happy to share some insights about Magnitude Agility PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Salsify is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 15, 2021 3:00:00 AM

We are happy to share some insights about Salsify ProductXM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Pimcore Named Exemplary and Overall Leader in 2021 PIM Value Index

Posted by Mark Smith on Jul 13, 2021 3:00:00 AM

We are happy to share some insights about Pimcore Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Akeneo Rated Exemplary Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 12, 2021 3:00:00 AM

We are happy to share some insights about Akeneo Serenity drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Informatica is Exemplary and Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 9, 2021 3:00:00 AM

We are happy to share some insights about Informatica's Product 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

The 2021 Product Information Management Value Index: 16 Vendors to Assess and Select

Posted by Mark Smith on Jun 17, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Information Management 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to product information management software vendors supporting the spectrum of business intelligence. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the Product Experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the Customer Experience ﹘ Total Cost of Ownership/Return on Investment and Vendor Validation.

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Topics: Sales, Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning

Reinventing Product Experiences Through Product Information Management

Posted by Mark Smith on Jun 15, 2021 3:00:00 AM

Having just completed the 2021 Ventana Research Value Index for Product Information Management, I want to share some of my observations about how the market and category have advanced since our first examination over 15 years ago.

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Topics: Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales

The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Posted by Mark Smith on Feb 17, 2021 3:00:00 AM

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with any external party. Each year, we proudly formulate our market agenda that is not biased by clients or the technology industry, focusing on education rather than the prospect of consulting or software revenue. We review and refine our plan throughout the year to ensure we offer the expertise and insights organizations rely on to better understand – and navigate – the direction of the technology industry.

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Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Office of Sales, Digital Business