Mark Smith's Analyst Perspectives

Viamedici Named a Vendor with Merit in the 2021 PIM Value Index

Posted by Mark Smith on Aug 13, 2021 3:00:00 AM

We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

VR_VI_PIM_Logo-1We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements.

In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Viamedici EPIM and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research.

Viamedici is a European-based provider of PIM and software that supports the configuration of products during the buying to supply chain process, and what they refer to industrial PIM, along with they provide in mobile support and print requirements. It was categorized as a Vendor with Merit, ranking 14th overall in the Value Index. Viamedici performed its best in Capability.

Ventana_Research_Value_Index_PIM_Vendor_Chart_2021_Viamedici-1Viamedici EPIM provides the technological needs for PIM, despite not performing better in a highly competitive category. Our analysis has found it can support a broad range of requirements not always addressed in traditional PIM with its configurability in the buyers’ view of products, and also in its ability to meet the need for marketing catalogs of products. This configurability approach to PIM enables Viamedici to have more value to manufacturing industry where the configurability is more important to industrial requirements.

Viamedici can significantly improve its customer experience and focus on TCO/ROI and Validation, where it can not only help buyers understand the cost and benefits in an investment, but also how it supports their needs in the customer journey and engagement with its products. It also needs to examine its platform and where it can improve Manageability and Reliability — as it was not as clear in the evaluations — as well as modernize the usability of its application for a wider range of personas that utilize PIM.

This assessment was based on Viamedici EPIM’s product information management applications available at end of March of 2021 — Version 4.18 released on March 24, 2021. Since the release of the Value Index, Viamedici released Version 4.19 released on June 11, 2021 that provides improvement to management of products and operations with previews, monitoring, versioning and workflow, along with improvement to integration of data from CSV, XML and web services. Viamedici also announced a partnership with Ataccama, that specializes in data quality, data integration and master data management technology.

The role of PIM for every organization is to ensure the most accurate and engaging product information that supports customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that meets the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes.

This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.


Mark Smith

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Mark Smith

Written by Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.