Mark Smith's Analyst Perspectives

SAP Aims to be More Cloudy and Mobile in 2012 and Beyond

Posted by Mark Smith on Dec 19, 2011 3:37:44 PM

I attended the annual SAP Influencer Summit (Twitter #SAPSummit), at which executives from SAP meet with analysts and customers from around the world to discuss the company’s direction. Pointing out that in 2012 SAP will reach its 40th anniversary of operations, chief communications officer Hubertus Kulpus and chief marketing officer Jonathan Becher kicked off the summit, then passed the microphones to co-CEO Jim Hagemann-Snabe and CTO Vishal Sikka for overviews of the business and technology strategies. They presented a well-rehearsed dialogue on SAP’s definition of its software business as being in two areas, the “system of record” and “system of engagement”; the first term describes its transactional applications and the second its portfolio of business analytics.

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Topics: Business Analytics, Business Applications, Business Collaboration, Business Mobility, Business Performance Management (BPM), Business Technology, Cloud Computing, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), HR, Human Capital Management, Information Applications (IA), Information Management, Information Management (IM), Information Technology, IT Performance Management (ITPM), Location Intelligence, Operational Intelligence, Operational Performance Management (OPM), Sales, Sales Performance Management (SPM), SAP, Social Media, Supply Chain Performance Management (SCPM), Sustainability, Sybase, Tablets, Talent Management, Workforce Performance Management (WPM), digital technology, Business Intelligence, CFO, CIO, COO, Smart Phones, Mobile