I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption.
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Topics:
Analytics,
Cloud Computing,
Internet of Things,
Data,
Digital Technology,
Robotic Process Automation,
blockchain,
Conversational Computing,
collaborative computing,
mobile computing,
extended reality,
AI & Machine Learning
The workforce is an essential part of an organization’s overall business potential because it ensures continuous operations, even in black-swan events. The workforce is the core of the organization and should get the attention it deserves. In challenging times, a “customer-first” mentality tends to take hold — this is not unreasonable but in focusing on satisfying customers and opportunities, business leaders too often forget that the workforce experience is essential to achieving desired...
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Topics:
Sales,
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Voice of the Customer,
Continuous Planning,
Business Continuity,
Analytics,
Business Planning,
Data,
Product Information Management,
Workforce Management,
Digital Technology,
Operations & Supply Chain,
Robotic Process Automation,
employee experience,
Conversational Computing,
collaborative computing,
agent management,
People Analytics
Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant), integration with other platforms, and Salesforce Customer 360. The last of these is the start of an answer...
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Topics:
Salesforce.com,
Customer Experience,
Machine Learning,
Marketing,
Voice of the Customer,
CRM,
Dreamforce,
Sales Performance Management (SPM),
SPM,
Digital Technology,
Digital Marketing,
Robotic Process Automation,
AI,
natural language processing,
Intelligent CX
