Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, I analyzed the company’s strategy and products. Now I want to consider what this acquisition means for Salesforce and the human capital management market.
Topics: Business Applications, Business Performance Management (BPM), Business Technology, Chatter, Cloud Computing, CRM, HR, Human Capital Management, Information Management, Marketing, Operational Performance Management (OPM), Oracle, Sales Performance Management (SPM), SalesCloud, Salesforce.com, SAP, SFA, Supply Chain Performance Management (SCPM), Talent Management, Workforce Performance Management (WPM), digital technology, CFO, CIO, COO, Service Cloud
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to operate individually and together. Note I did not mention CRM, which doesn’t have a role in this platform for basic interactions with prospects and customers and is accompanied by a large ecosystem of partners that provide dedicated marketing and contact center applications. As summarized in its announcement, Salesforce’s strategy is clearly different from that of others in the applications market, including Oracle and SAP, which have products for the cloud computing environment and have made strides into integrating collaboration and social media capabilities into their applications.
Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance Management (BPM), Chatter, Cloud Computing, CMO, Collaboration, CRM, Customer Performance Management (CPM), DF11, Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Location Intelligence, Marketing, Operational Intelligence, Operational Performance Management (OPM), Sales, Sales Cloud, Sales Force Automation, Sales Performance Management, Sales Performance Management (SPM), Salesforce.com, Service Cloud, SFA, Social Media, Supply Chain Performance Management (SCPM), Sustainability, Workforce Performance Management (WPM), Business Intelligence, Mobile