Pitney Bowes (PB) opened its annual technology summit (Twitter: #TechSummit12) with a review of its organizational assets and its rich history of engineering hardware and systems for physical and now digital delivery of communications. The multibillion-dollar technology giant is transforming itself to address the digital needs of business for interaction with consumers. It also is working to transform how business communications and interactions work across all channels. Handling new media interactions using Facebook, Twitter, e-commerce and mobile technologies are critical to managing communications in a consistent manner and improving the customer experience.
Topics: Big Data, Business Analytics, Business Collaboration, Business Performance Management (BPM), Cloud Computing, Customer Analytics, Customer Communications, Customer Performance Management (CPM), Financial Performance Management (FPM), Operational Performance Management (OPM), Pitney Bowes, Portrait Software, Sales Performance Management (SPM), Social Media, Volly
The Pitney Bowes Business Insight (PBBI) analyst summit and conference this week provided an opportunity to hear about the $5 billion technology provider’s strategy to become “the leader in customer communications.” This term makes sense when applied to a division of the company that brought the efficiency of the postal meter to mailrooms around the world. Of course a lot has changed for the company and for business since then. Today parent company Pitney Bowes envisions success in a future with limited or no print and mail business.
Topics: Business Analytics, Business Mobility, Cloud Computing, Customer Analytics, Customer Communications, Customer Interaction Technology, Customer Performance Management (CPM), Customer Service, Financial Performance Management (FPM), Information Management (IM), Location Intelligence, Operational Performance Management (OPM), Pitney Bowes, Sales Performance Management (SPM), Social Media, Sustainability, Unified Communications