I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of marketing is in need of significant transformation, from the CMO throughout the entire marketing...
Read More
Topics:
Big Data,
Predictive Analytics,
Social Media,
Operational Performance Management (OPM),
Business Analytics,
Business Collaboration,
Business Intelligence,
Cloud Computing,
Location Intelligence,
Operational Intelligence,
Uncategorized,
Business Performance Management (BPM),
CMO,
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Applications (IA),
Information Optimization,
Sales Performance Management (SPM)
For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see my research agenda for last year. However, it appears that not many sales organizations have responded to this challenge; many can barely maintain their quarterly sales forecasts and monthly pipeline, track progress toward quotas and ensure that sales commissions are processed promptly and paid accurately. A...
Read More
Topics:
Big Data,
Predictive Analytics,
Operational Performance Management (OPM),
Business Analytics,
Business Collaboration,
Uncategorized,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Sales, SFA, SPM, Sales Performance Management, Sal
At the 2015 technology analyst summit in Austin, Texas, analytics and business intelligence software vendor Qlik discussed recent market and product developments and explained its roadmap and strategy for 2016. Discussion topics included its Qlik Analytics Platform and QlikView 12.0, Qlik Sense and Qlik DataMarket, applications built on the platform but also how it is expanding its analytics experience for business.
Read More
Topics:
Big Data,
Business Analytics,
Business Intelligence,
Governance, Risk & Compliance (GRC),
Operational Intelligence,
Uncategorized,
Business Performance Management (BPM),
Information Management (IM),
Information Optimization
Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments in new applications that better exploit information to efficiently recruit, engage and retain the best talent. Advanced applications not only advance these processes but also help management assess the performance of the workforce and compensate individuals fairly so that they advance their careers and find...
Read More
Topics:
Big Data,
Predictive Analytics,
HCM, HR, HRMS, Workforce Management, Learning Mana,
Human Capital,
Business Analytics,
Business Collaboration,
Cloud Computing,
Governance, Risk & Compliance (GRC),
Uncategorized,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Management (IM)
Technology innovation is accelerating faster than companies can keep up with. Many feel pressure to adopt new strategies that technology makes possible and find the resources required for necessary investments. In 2015 our research and analysis revealed many organizations upgrading key business applications to operate in the cloud and some enabling access to information for employees through mobile devices. Despite these steps, we find significant levels of digital disruption impacting every...
Read More
Topics:
Big Data,
Predictive Analytics,
Social Media,
Human Capital,
Operational Performance Management (OPM),
Analytics,
Business Analytics,
Business Collaboration,
Business Intelligence,
Cloud Computing,
Governance, Risk & Compliance (GRC),
Location Intelligence,
Operational Intelligence,
Uncategorized,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Applications (IA),
Information Management (IM),
Sales Performance Management (SPM),
Supply Chain Performance Management (SCPM)