Mark Smith's Analyst Perspectives

Proposal Software Simplifies Key Aspects of Sales

Posted by Mark Smith on Sep 25, 2011 11:39:48 PM

Sales proposals can determine whether a deal is booked or lost. In most organizations the process of creating and delivering a proposal is manual and one-off, with many potential places for mistakes. This lack of rigor and efficiency impairs many organizations’ ability to leverage their resources. Proposal Software helps sales organizations with an application called PMAPS that addresses sales management and operations. 

Read More

Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance Management (BPM), Cloud Computing, CMO, Collaboration, CRM, Customer Performance Management (CPM), DF11, Financial Performance Management (FPM), Marketing, Operational Performance Management (OPM), Sales, Sales Force Automation, Sales Performance Management, Sales Performance Management (SPM), Salesforce.com, SFA, Social Media, Workforce Performance Management (WPM), Mobile

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

Posted by Mark Smith on Sep 2, 2011 12:45:50 PM

At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to operate individually and together. Note I did not mention CRM, which doesn’t have a role in this platform for basic interactions with prospects and customers and is accompanied by a large ecosystem of partners that provide dedicated marketing and contact center applications. As summarized in its announcement, Salesforce’s strategy is clearly different from that of others in the applications market, including Oracle and SAP, which have products for the cloud computing environment and have made strides into integrating collaboration and social media capabilities into their applications.

Read More

Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance Management (BPM), Chatter, Cloud Computing, CMO, Collaboration, CRM, Customer Performance Management (CPM), DF11, Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Location Intelligence, Marketing, Operational Intelligence, Operational Performance Management (OPM), Sales, Sales Cloud, Sales Force Automation, Sales Performance Management, Sales Performance Management (SPM), Salesforce.com, Service Cloud, SFA, Social Media, Supply Chain Performance Management (SCPM), Sustainability, Workforce Performance Management (WPM), Business Intelligence, Mobile