IBM has announced its intention to acquire Netezza, one of the world’s fastest-growing providers of data appliances, for approximately $1.7 billion. Founded only 10 years ago, Netezza has over 500 employees and 350 clients including brand names Burlington Coat Factory, Con-way Freight, Estee Lauder, Marriott and Nationwide Insurance. IBM has been investing in analytics software for five years and now becomes one of the strategic providers in the market. Many organizations are unwilling to spend the large amount of resources and budget to configure and tune complex databases like Microsoft, Oracle’s and even IBM on a specific brand of hardware and then have to deal with issues in storage, performance and scalability in processing data across their network. Instead they would like to find a technology package that handles data simply for various analytic purposes and is as easy to buy as a dishwasher or a clothes dryer.