Mark Smith's Analyst Perspectives

PTC Brings Innovation to Product Experiences

Posted by Mark Smith on Dec 21, 2020 3:00:00 AM

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their work.

Read More

Topics: Sales, Marketing, Business Continuity, Internet of Things, Business Planning, Digital Technology, Digital Marketing, Digital transformation, mobile computing, continuous supply chain, extended reality

Business Continuity: Establishing Organizational Readiness for Business Resilience

Posted by Mark Smith on Nov 30, 2020 3:00:00 AM

Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more reliably sustain operations. Which processes does your organization need to prioritize most to operate continuously? Who are the organization’s stakeholders and champion coordinators that will be called upon when an incident arises? What business applications and technologies will help optimize your digital experiences? How can these approaches be applied to a long-term business strategy and planning process rather than a knee-jerk reaction to the unexpected?

These questions and more are addressed in this Ventana Research Analyst Perspective. Join Ventana Research CEO & Chief Research Officer Mark Smith for this brief video as he uncovers the current market situation and recommends three steps that organizations can take to plan for business resilience.

AP_MAS_BusinessContinuity_for_Readiness_and_Resilience_Video
Read More

Topics: Business Continuity, Business Planning, Digital transformation