Mark Smith's Analyst Perspectives

Salesforce.com looking for a Successful Rypple in Human Capital Management

Posted by Mark Smith on Dec 20, 2011 12:51:51 PM

Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, I analyzed the company’s strategy and products. Now I want to consider what this acquisition means for Salesforce and the human capital management market.

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Topics: Salesforce.com, SAP, Human Capital Management, Marketing, Operational Performance Management (OPM), Business Technology, Chatter, CIO, Cloud Computing, Information Management, Oracle, Business Applications, Business Performance Management (BPM), CFO, COO, CRM, HR, Sales Performance Management (SPM), SalesCloud, Service Cloud, SFA, Supply Chain Performance Management (SCPM), Talent Management, Workforce Performance Management (WPM), digital technology