Mark Smith's Analyst Perspectives

Research Agendas for 2014: Optimizing the Use of Technology for Business

Posted by Mark Smith on Jan 8, 2014 7:50:02 AM

Greetings, everyone, and best wishes for a great start to 2014. In this new year, utilizing best practices and skills learned in 2013 will be critical for optimizing the use of efforts to support both business and IT. In 2013 many organizations made progress in balancing technology decisions across business and IT as the lines of business continued to take leading roles in investment and prioritization. Major investments were made in business applications using software as a service, business analytics and mobile computing applications. In some other areas of innovation, particularly big data and social collaboration, deployments are just beginning to happen and a significant amount of projects are in experimental and proof of concept than enterprise use.

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Topics: Big Data, Social Media, Analysts, Market Research, Operational Performance Management (OPM), Business Analytics, Business Collaboration, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), CFO, COO, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

Happy New Year: Build on Foundation of Lessons Learned in 2012

Posted by Mark Smith on Jan 4, 2013 2:10:51 PM

Happy New Year to all my readers and followers. I hope everyone has gotten some rest and is ready for a great 2013. 2012 was a busy year in which we saw a critical inflection point, where an elevated focus on new methods and innovative technological approaches such as big data, business analytics, business and social collaboration, cloud computing, mobile technology and social media become part of the mainstream business and IT dialogue. These technologies are beginning to be part of or embedded into enterprise software that will be available in 2013. This is a critical step forward that will help organizations become more efficient in their operations and use technology to its fullest. As we start the new year, I thought a reflection back on the some of the highlights from 2012 was in order.

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Topics: Big Data, Social Media, Sustainability, Market Research, Mobile Technology, Operational Performance Management (OPM), Social Collaboration, Business Analytics, Business Collaboration, Business Mobility, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

Industry Exposé: Technology Vendors Skew Analysts and Influencers

Posted by Mark Smith on Oct 5, 2012 12:06:01 PM

In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have talked about the dark side of technology industry analysts. In that vein, I wrote about the diminishing science of research in technology analyst firms, which has impacted the quality of the analysis and advice given by analysts. It built on my previous post on Why Bad Research Could Jeopardize Your Business. Unfortunately, the ethics and morals in the technology analyst industry have not gotten a lot better since I wrote those pieces, especially when it comes to the objectivity and independence of the research. Now it is time to provide shed light on the financial bias of written research and blogs by industry analysts and the firms they represent and publish under in coverage and rating of technology vendors.

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Topics: Big Data, Social Media, Analysts, Market Research, Operational Performance Management (OPM), Research, Business Analytics, Business Collaboration, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Blogs, Business Intelligence (BI), Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Influencers, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology Vendors, Workforce Performance Management (WPM)

Ventana Research’s Business Technology Innovation Research Agenda for 2012

Posted by Mark Smith on Feb 24, 2012 6:37:26 AM

Now finishing our first decade of providing research and education for business and IT professionals, we at Ventana Research have learned what it takes to improve the value of processes and performance in many industries. This is no easy task; it requires thorough and wide-ranging research on the best (and worst) practices that organizations need to understand as they try to increase their competency and effectiveness – and our firm is committed to that work. For 2012 we are moving forward from the business technology revolution agenda we outlined at this time last year, including business analytics, business collaboration, cloud computing, mobile technology and social media. We have added a focus on big data, a trend that has reinvigorated the dialog about managing large volumes of data and how to use it effectively. Our research framework spans a diverse set of research agendas and practices from the viewpoints of the lines of business, IT and specific industries and knits together the necessary strategies and best practices across the four critical aspects of people, processes, information and technology.

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Topics: Social Media, Sustainability, Analyst Relations, Market Research, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Mobility, Business Technology, Chief Information Officer, Cloud Computing, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

Informatica Advances Business with Data Integration for Social Media

Posted by Mark Smith on Feb 22, 2012 11:12:49 AM

Even in this recessionary economy Informatica has been defying spending constraints. At its annual analyst summit (Twitter #INFAAnalyst) the company unveiled its growth strategies. Informatica has more than 4,500 customers for data integration and information management and now is turning its attention to the data in social media networks. Our firm has already identified social media as a key technology that businesses must embrace over the next decade to improve competitiveness or just keep up. Informatica already helps IT departments become better data stewards through a variety of methods and supports the executive mission of the CIO. My colleague David Menninger will comment on its vision and direction for its data integration portfolio; I will focus on its decision to use its technology for social media, which is part of a forthcoming product roadmap. Regarding the importance of embracing social media in this area, see David’s research and educational agenda in information management for 2011.

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Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Analytics, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Data Integration, Mobility, Business Performance Management (BPM), Chief Marketing Officer, Customer Performance Management (CPM), Sales Performance Management (SPM)

MicroStrategy Infuses Social Media Intelligence into Marketing

Posted by Mark Smith on Jan 27, 2012 1:54:56 PM

I attended the annual MicroStrategy World in Miami to check on the progress this company known for business intelligence (BI) software has made in expanding into a mobile platform and tools company that also announced a new version of its products. While MicroStrategy’s efforts in mobile BI and cloud computing are ahead of its competitors in the BI industry, they’re not its only expansion points for enterprise software.

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Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Mobility, Business Performance Management (BPM), Chief Marketing Officer, Customer Performance Management (CPM), Sales Performance Management (SPM)

Top Ten Best Practices Learned from 2011 Technology Market Chaos and Stupidity

Posted by Mark Smith on Dec 30, 2011 4:31:46 PM

While we will wait until January to publish our recommendations for the new year, we can digest the lessons learned in 2011 within the technology markets and with Ventana Research right now. That’s appropriate, since we at Ventana Research are committed to helping you with solid information and education. We help thousands of organizations make a better, faster, safer, smarter and more cost-effective environment for leveraging technology to its fullest extent. Our benchmark research worldwide across thousands of organizations of all sizes and vertical industries has found there is a lot more room for improvement than most realize or are addressing.

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Topics: Social Media, Sustainability, Analyst Relations, Market Research, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Mobility, Business Technology, Chief Information Officer, Cloud Computing, Enterprise Software, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Mobility, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), Chief Financial Officer, Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

Marketing Executives Aren’t Ready for the Social Explosion of Data

Posted by Mark Smith on Oct 27, 2011 3:09:43 AM

I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and I want to comment on some of its findings. Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in marketing and that 65 percent of organizations are not prepared to deal with them. My investigations lead me to agree with these findings.

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Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Business Analytics, Business Mobility, Business Technology, Cloud Computing, Business Performance Management (BPM), Chief Marketing Officer, Customer Performance Management (CPM), Demand Generation, Sales Performance Management (SPM)

The Diminishing Science of Research in Technology Analyst Firms

Posted by Mark Smith on Feb 18, 2011 10:45:13 AM

The technology analyst industry has ended its barrage of exuberant predictions for the new year. After digesting all of these commentaries (some were a challenge, I admit), we need to stop our predicting and instead start a discussion about what all of us ought to be doing. From my perspective, that should be an annual statement of direction, what we here call the research agenda. I have decided it is time to remind all of us what this important activity is and why it is really important to see from industry analysts.

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Topics: Analyst Relations, Market Research, Operational Performance Management (OPM), Business Technology, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

The Business Technology Revolution in 2011

Posted by Mark Smith on Feb 17, 2011 5:12:02 PM

The new year has brought a revolution in business technologies that allows enterprises to roll out new applications, processes and services in record time. What used to take a business six months to a year to develop and deploy – and not too long ago that was considered fast! – can now be done in a week or two, making enterprise application and business intelligence deployments of the recent past seem more like ancient history.

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Topics: Social Media, Analyst Relations, Market Research, Operational Performance Management (OPM), Business Technology, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Operational Intelligence, Uncategorized, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)