Mark Smith's Analyst Perspectives

The Mastery of Marketing Performance Management

Posted by Ventana Research on Jun 18, 2016 5:26:28 AM

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments included.

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Topics: Business Analytics, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Demand Generation, Marketing, Marketing Performance Management, Marketing Planning, Operational Performance Management (OPM), Sales Performance Management (SPM), Social Media, Uncategorized, Business Intelligence

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on Aug 29, 2011 10:03:25 AM

The largest cloud computing conference, Dreamforce 2011, operated by, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.

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Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance Management (BPM), CFO, Cloud Computing, CMO, CRM, Customer Performance Management (CPM), Demand Generation, Eloqua, ExactTarget, Financial Performance Management (FPM), HubSpot, IBM, Manticore Technology, Marketing, Marketing Automation, Marketo, Operational Performance Management (OPM), Pardot, Revenue Performance, Sales Force Automation, Sales Performance Management (SPM), SFA, Social Media, Unica, Marketing Planning, digital technology,