Cloud computing has given business a new way to improve the effectiveness of business processes and ultimately the outcomes of their efforts. In the last five years, business across marketing, customer service, sales, human resources, finance and other areas have embraced the practice of renting access to the applications and technology they need when they need them. Organizations’ use of operational expense budgets helps them get what they need and avoid IT politics or standards that impeded their agility.
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Topics:
Big Data,
Social Media,
Mobile Technology,
Operational Performance Management (OPM),
Business Analytics,
Business Collaboration,
CIO,
Cloud Computing,
Business Applications,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Information Management (IM),
Sales Performance Management (SPM),
Supply Chain Performance Management (SCPM),
Workforce Performance Management (WPM)
Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, I analyzed the company’s strategy and products. Now I want to consider what this acquisition means for Salesforce and the human capital management market.
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Topics:
Salesforce.com,
SAP,
Human Capital Management,
Marketing,
Operational Performance Management (OPM),
Business Technology,
Chatter,
CIO,
Cloud Computing,
Information Management,
Oracle,
Business Applications,
Business Performance Management (BPM),
CFO,
COO,
CRM,
HR,
Sales Performance Management (SPM),
SalesCloud,
Service Cloud,
SFA,
Supply Chain Performance Management (SCPM),
Talent Management,
Workforce Performance Management (WPM),
Digital Technology
I attended the annual SAP Influencer Summit (Twitter #SAPSummit), at which executives from SAP meet with analysts and customers from around the world to discuss the company’s direction. Pointing out that in 2012 SAP will reach its 40th anniversary of operations, chief communications officer Hubertus Kulpus and chief marketing officer Jonathan Becher kicked off the summit, then passed the microphones to co-CEO Jim Hagemann-Snabe and CTO Vishal Sikka for overviews of the business and technology strategies. They presented a well-rehearsed dialogue on SAP’s definition of its software business as being in two areas, the “system of record” and “system of engagement”; the first term describes its transactional applications and the second its portfolio of business analytics.
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Topics:
Mobile,
Sales,
SAP,
Social Media,
Sustainability,
Human Capital Management,
Operational Performance Management (OPM),
Smart Phones,
Business Analytics,
Business Collaboration,
Business Intelligence,
Business Mobility,
Business Technology,
CIO,
Cloud Computing,
Governance, Risk & Compliance (GRC),
Information Management,
Information Technology,
Location Intelligence,
Operational Intelligence,
Business Applications,
Business Performance Management (BPM),
CFO,
COO,
CRM,
Customer Performance Management (CPM),
Financial Performance Management (FPM),
HR,
Information Applications (IA),
Information Management (IM),
IT Performance Management (ITPM),
Sales Performance Management (SPM),
Supply Chain Performance Management (SCPM),
Sybase,
Tablets,
Talent Management,
Workforce Performance Management (WPM),
Digital Technology
