Information technology for business is changing rapidly as organizations demand innovation to help them discover insights and facts. Our research into business technology innovation found analytics to be the top priority in 39 percent of organizations. Businesses feel pressure to be better, faster and smarter in operating processes, and understanding their various types of information is a key to success. Businesses are looking to capture value from all types of information both within the enterprise and on the Internet. In this context technology providers are now using the term “discovery” to capture potential buyers’ attention; it became an area for technology spending in 2012 and likely will be for years to come. In fact my colleague Tony Cosentino has identified discovery as one of the four pillars of big data analytics.
