Mark Smith's Analyst Perspectives

Salesforce Brings Conversation and Customer Experience to the Forefront

Posted by Mark Smith on Oct 16, 2018 9:00:00 AM

Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant), integration with other platforms, and Salesforce Customer 360. The last of these is the start of an answer to a problem we have well documented; businesses struggle getting a full view of the customer and provide a frictionless response to issues and interactions. For the full breakdown of Dreamforce 2018, and my analysis of all the largest announcements, watch my hot take video.

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Topics: Customer Experience, digital technology, Digital Marketing, Marketing, Intelligent CX, Voice of the Customer, AI, Machine Learning, natural language processing, Robotic Process Automation, Sales Performance Management (SPM), SPM, CRM, Salesforce.com, Dreamforce

GDPR: Business or Technology Vendors Ready or Not?

Posted by Mark Smith on May 11, 2018 8:36:25 AM

We are have arrived at the May 25, 2018 date when the European Union’s General Data Privacy Regulations (GDPR) become enforceable, following what has been a two-year transition period. Companies were given this time to put in place reasonable measures and the systems necessary to support the legislation’s wide-ranging personal data privacy requirements, which apply to any organization with more than 250 employees that serves EU citizens. While this regulation will apply in the EU, it has implications for any organization in the world that provides services involving the personal data of any EU citizen.

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Topics: Analytics, Business Intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, digital technology, collaboration for business, Cybersecurity, Marketing, Digital Marketing, Digital Commerce, mobile marketing, Sales

Beyond Digital Transformation: Effective Technology Innovation in 2018

Posted by Mark Smith on May 7, 2018 12:55:31 AM

Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.

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Topics: Analytics, Business Intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, Customer Service, Workforce Optimization, digital technology, collaboration for business, Cybersecurity, Machine Learning and Cognitive Computing, Mobile Technology, Wearable Computing, Human Capital Management, Marketing, Digital Marketing, Digital Commerce, Marketing Performance Management, Pricing and Promotion Management, Product Information Management, Office of Finance, Operations & Supply Chain, Sales