The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.
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Topics:
Sales,
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Voice of the Customer,
Continuous Planning,
embedded analytics,
Learning Management,
Analytics,
Business Intelligence,
Collaboration,
Data Governance,
Data Preparation,
Information Management,
Internet of Things,
Business Planning,
Contact Center,
Data,
Product Information Management,
Sales Performance Management,
Workforce Management,
Financial Performance Management,
Price and Revenue Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
ERP and Continuous Accounting,
Revenue,
blockchain,
natural language processing,
data lakes,
Total Compensation Management,
robotic finance,
Predictive Planning,
employee experience,
candidate engagement,
Conversational Computing,
Continuous Payroll,
collaborative computing,
mobile computing,
continuous supply chain,
Subscription Management,
agent management,
extended reality,
intelligent marketing,
sales enablement,
work experience management,
lease and tax accounting,
AI & Machine Learning,
robotic automation
Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their...
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Topics:
Sales,
Marketing,
Business Continuity,
Internet of Things,
Business Planning,
Digital Technology,
Digital Marketing,
Digital transformation,
mobile computing,
continuous supply chain,
extended reality
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.
Read More
Topics:
Customer Experience,
Marketing,
Digital Marketing,
Digital Commerce
I would like to share some of my thoughts on COVID-19 and the challenges organizations are facing as they strive for business continuity and digital engagement with customers and buyers. As the global and US numbers get worse by the day, the pandemic is impacting life as we knew it and also leaves people (many in new forms of isolation) yearning for a bit of normalcy during these strange times.
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Topics:
Sales,
Marketing,
Digital Technology,
Digital Marketing,
Digital Commerce,
intelligent marketing
Ventana Research recently announced its 2020 research agenda for marketing, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief Marketing Officers are under pressure to spearhead technology investments that help better align marketing experiences with their brand and to optimize consumer demand for products and services. This challenge is frequently heightened by a lack of centralized data...
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Topics:
Marketing,
Voice of the Customer,
Product Information Management,
Digital Marketing,
Digital Commerce,
intelligent marketing
Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant), integration with other platforms, and Salesforce Customer 360. The last of these is the start of an answer...
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Topics:
Salesforce.com,
Customer Experience,
Machine Learning,
Marketing,
Voice of the Customer,
CRM,
Dreamforce,
Sales Performance Management (SPM),
SPM,
Digital Technology,
Digital Marketing,
Robotic Process Automation,
AI,
natural language processing,
Intelligent CX
We are have arrived at the May 25, 2018 date when the European Union’s General Data Privacy Regulations (GDPR) become enforceable, following what has been a two-year transition period. Companies were given this time to put in place reasonable measures and the systems necessary to support the legislation’s wide-ranging personal data privacy requirements, which apply to any organization with more than 250 employees that serves EU citizens. While this regulation will apply in the EU, it has...
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Topics:
Big Data,
Data Science,
Mobile,
Sales,
Customer Analytics,
Customer Engagement,
Customer Experience,
Marketing,
Analytics,
Business Intelligence,
Cloud Computing,
Collaboration,
Data Governance,
Data Integration,
Data Preparation,
Internet of Things,
Contact Center,
Digital Technology,
Digital Marketing,
Digital Commerce,
Cybersecurity,
Billing and Recurring Revenue,
collaboration for business,
mobile marketing
Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.
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Topics:
Big Data,
Data Science,
Mobile,
Sales,
Customer Analytics,
Customer Engagement,
Customer Experience,
Human Capital Management,
Machine Learning,
Marketing,
Marketing Performance Management,
Mobile Technology,
Office of Finance,
Wearable Computing,
Analytics,
Business Intelligence,
Cloud Computing,
Collaboration,
Customer Service,
Data Governance,
Data Integration,
Data Preparation,
Internet of Things,
Contact Center,
Information Optimization,
Product Information Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
Operations & Supply Chain,
Machine Learning and Cognitive Computing,
Pricing and Promotion Management,
Cybersecurity,
Billing and Recurring Revenue,
Workforce Optimization,
collaboration for business
