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Supercharging Sales and Commerce in 2016

Posted by Ventana Research on 29 March 2016

For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see my research agenda for last year. However, it appears that not many sales organizations have responded to this challenge; many can barely maintain their quarterly sales forecasts and monthly pipeline, track progress toward quotas and ensure that sales commissions are processed promptly and paid accurately. A...

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Topics: Big Data, Predictive Analytics, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Uncategorized, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Sales, SFA, SPM, Sales Performance Management, Sal