This year IBM joined its annual Information on Demand conference with the new IBM Business Analytics Forum. Some 10,000 attendees came to learn about managing information assets using analytics for business, and the value of integrating business intelligence (BI) with information assets across the enterprise. All these topics are relevant, as large organizations have created thousands of silos that house data in many enterprise and personal computing environments. The conference was highlighted by the announcement of Cognos 10 that my colleague analyzed and of IBM’s emphasis on the business value of BI for performance management. The focus on business analytics is now a key part of the company’s overall strategy, and IBM has committed more trained consultants and employees to this market than anyone else.