Mark Smith's Analyst Perspectives

AI in Business: Hypocrisy and Opportunity

Posted by Mark Smith on Jun 6, 2018 8:17:26 AM

We now are well beyond the year depicted in 2001: A Space Odyssey, a cinematic perspective on the future of artificial intelligence in which HAL 9000, a computer, is able to simulate human behavior and control machines. Anyone reviewing the past two years of marketing around AI in the business technology industry can be forgiven for believing that we have arrived at the futuristic state Stanley Kubrick imagined. We have not.

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Topics: Analytics, business intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, Customer Service, Workforce Optimization, digital technology, collaboration for business, Cybersecurity, Machine Learning and Cognitive Computing, Mobile Technology, Wearable Computing

Beyond Digital Transformation: Effective Technology Innovation in 2018

Posted by Mark Smith on May 7, 2018 12:55:31 AM

Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.

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Topics: Analytics, Business Intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, Customer Service, Workforce Optimization, digital technology, collaboration for business, Cybersecurity, Machine Learning and Cognitive Computing, Mobile Technology, Wearable Computing, Human Capital Management, Marketing, Digital Marketing, Digital Commerce, Marketing Performance Management, Pricing and Promotion Management, Product Information Management, Office of Finance, Operations & Supply Chain, Sales

Cloudera Strengthens Big Data for Business and IT

Posted by Mark Smith on Mar 30, 2017 12:56:38 AM

Cloudera provides database and enabling technology for the big data market and overall for data and information management. As my colleague David Menninger has written, the big data and information management technology markets are changing rapidly and require vendors to adapt to them. Cloudera has grown significantly over the last decade and now has approximately 1,000 customers and provides support and services in countries around the world. Its product and technology strategy is to provide a unified data management platform, Cloudera Enterprise, that can meet the data engineering and science needs for a range of analytic and operational database applications. Its primary focus is its Enterprise Data Hub, which as a data lake can handle organizations’ big data and analytical needs. As David Menninger asserts, the data lake is a safe way to invest in big data. It also helps shift the focus  away from the V’s (volume, velocity and variety) of big data to the A’s, which are analytics, awareness, anticipation and action.

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Topics: Business Intelligence, data science, Internet of Things, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, digital technology, Cybersecurity, Cognitive Computing, Analytics, Cloud Computing

Next Generation of Product Information Management Empowers Digital Business

Posted by Ventana Research on May 24, 2016 9:22:34 AM

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly developed products, mergers and acquisitions, changes to pricing and promotions in online commerce spur business growth, but these factors also increase the amount and complexity of product-related data and content. In addition the digital economy offers a new generation of services that are sold by subscription and packaged in various options and price points. As well, global diversification of suppliers, customers and business partners forces organizations to manage data quality and consistency in multiple locations, currencies and languages.

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Topics: Big Data, Business Analytics, Business Performance Management (BPM), Cloud Computing, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Management (IM), Information Optimization, Operational Performance Management (OPM), PIM, Product Information Management, Sales, Market, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Uncategorized

New Generation of Enterprise Messaging Supports Digital Transformation

Posted by Ventana Research on May 9, 2016 11:44:58 AM

Enterprise messaging is the technology backbone of communications for applications and systems within and between organizations. Both its importance and its complexity are growing as organizations increasingly have to provide real-time responses to business customers and consumers as well as their own business professionals who support them and their internal supply chains. The variety of use cases for enterprise messaging also is growing rapidly, expanding to the Internet of Things (IoT) market of sensors and devices including wearable technology; to new generations of applications and services for consumers and customers; to cloud computing and the shift to platform or infrastructure as a service (PaaS or IaaS); and to real-time big data and analytics. All of these innovations will enable these types of transformation to digital business that is impacting organizations around the world.

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Topics: Big Data, Business Performance Management (BPM), Cloud Computing, Customer Performance Management (CPM), Enterprise messaging, Internet of Things, IoT, mid, Governance, Risk & Compliance (GRC), Information Management (IM), Information Optimization, Operational Intelligence, Operational Performance Management (OPM), Social Media, Supply Chain Performance Management (SCPM), Uncategorized

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

Posted by Ventana Research on Mar 31, 2016 8:57:27 AM

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of marketing is in need of significant transformation, from the CMO throughout the entire marketing organization and all the way out to the experience of consumers and customers. But this may be a fanciful mission, as applications and technology does not really automate marketing let alone manage it. Most marketing automation products are specialized applications that are not used by marketing management, let alone front-line marketing managers; they are for specialized needs in demand generation or digital marketing that personalizes inbound and outbound interactions with contacts for the purpose of advancing dialogue and creating relationships. Marketing automation, like its cousin sales force automation, has been a placeholder category that describes only a narrow slice of marketing, and the term has been co-opted by the industry for its own purposes. Though some observers predict that CMOs will outspend CIOs and other leaders of the business in technology investments, I have debunked this ludicrous idea; even if it were true, that would not make marketing departments much more efficient in their management and operations. To counterbalance the silliness of the marketing automation dialogue, I plan to bring you a series on key areas for investment to start the conversation. Evaluating them should help Marketing demonstrate its commitment to promoting effectively its organization and its products and services. Here is an overview of the many issues in the landscape.

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Topics: Big Data, Business Analytics, Business Collaboration, Business Performance Management (BPM), Cloud Computing, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Optimization, Location Intelligence, Operational Intelligence, Operational Performance Management (OPM), Predictive Analytics, Sales Performance Management (SPM), Social Media, Uncategorized, Business Intelligence, CMO

Qlik Makes Sense of its Analytics and Business Value

Posted by Ventana Research on Mar 29, 2016 9:10:58 AM

At the 2015 technology analyst summit in Austin, Texas, analytics and business intelligence software vendor Qlik discussed recent market and product developments and explained its roadmap and strategy for 2016. Discussion topics included its Qlik Analytics Platform and QlikView 12.0, Qlik Sense and Qlik DataMarket, applications built on the platform but also how it is expanding its analytics experience for business.

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Topics: Big Data, Business Analytics, Business Performance Management (BPM), Governance, Risk & Compliance (GRC), Information Management (IM), Information Optimization, Operational Intelligence, Uncategorized, Business Intelligence

Stibo Systems Continues to Advance PIM for Business and IT

Posted by Mark Smith on Dec 20, 2015 7:05:03 PM

Stibo Systems has been providing product information management (PIM) software for decades. Its work has helped many organizations worldwide take control of their product information by developing a master definition that can be published acrossmany channels from Web to digital to print. We recognized its work with customers Delta Faucet and Masco Corp. in our 2015 Ventana Research Leadership Award in Information Management. In 2014 Stibo Systems customer Brady Corp. won a similar award for Information Optimization. I have made it clear  that in our view, when it comes to use all kinds of product content and data in business processes, product information management trumps master data management. Delivering value to business with PIM is much different than managing data infrastructure with MDM. There has been much angst in varying industry analyst views on this market segment. We analyze and rate vendors more rigorously than analyst firms that look at them only through an IT lens. Our methodology and framework put business first and IT second, and that shapes how we score vendors in PIM, MDM and other aspects of the software industry.

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Topics: Business Performance Management (BPM), Cloud Computing, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Management (IM), Information Optimization, Master Data Management, MDM, Operational Performance Management (OPM), PIM, Product Information Management, Sales Performance Management (SPM), Stibo Systems, Supply Chain Performance Management (SCPM), Big Data

Informatica Navigates Carefully to Broader Data Management

Posted by Ventana Research on Dec 16, 2015 1:21:46 AM

This has been a dramatic year for Informatica, a major provider of data integration software. In August it was acquired and taken private by Permira funds and Canada Pension Plan Investment Board for about US$5.3 billion. This change was accompanied by shifts in its management. CEO Sohaib Abbasi became chairman and now has left, and many executives were replaced while Anil Chakravathy became CEO from being the Chief Product Officer. The new owners appear to have shifted the company’s strategic priorities to emphasize profitability with reduced headcount and return on the purchase investment. Despite these changes, during the past six months Informatica has made key product announcements that will impact its future and the future of data management.

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Topics: Big Data, Business Performance Management (BPM), Cloud Computing, Data Integration, Data Management, Data Preparation, Data Quality, Governance, Risk & Compliance (GRC), Informatica, Information Management (IM), Information Optimization, Master Data Management, MDM, Operational Performance Management (OPM), Risk & Compliance (GRC), Uncategorized

Datawatch Bolsters Data Preparation for all Information Assets

Posted by Mark Smith on Dec 10, 2015 10:26:30 PM

The need for businesses to process and analyze data has grown in intensity along with the volumes of data they are amassing. Our benchmark research consistently shows that preparing data is the most widespread impediment to analytic and operational efficiency. In our recent research on data and analytics in the cloud, more than half (55%) of organizations said that preparing data for analysis is a major impediment, followed by other preparatory tasks: reviewing data for quality and consistency (48%) and waiting for data and information (28%). Organizations that want to apply analytics to make more effective decisions and take prompt actions need to find ways to shorten the work that comes before it. Conventional analytics and business intelligence tools are not designed for data preparation, but new software tools can enable business users independently or in concert with IT to perform the tasks needed.

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Topics: Big Data, Business Analytics, Business Performance Management (BPM), Customer Performance Management (CPM), Data Preparation, Datawatch, Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), Human Capital, Information Management (IM), Information Optimization, Marketing, Monarch, Operational Performance Management (OPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Uncategorized, Business Intelligence