Mark Smith's Analyst Perspectives

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Experience Management 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the spectrum of product experience management and supporting product information management. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and Validation. 

Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software market is quite mature and products from any of the vendors we assess could be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to external parties—from consumers to customers and from partners to suppliers—places new requirements on vendors to meet an expanded set of requirements for organizations and expectations. 

Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software (PIM) market is quite mature and products from any of the vendors we assessed can be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to a range of external parties including consumers, customers, partners and suppliers, places new requirements on vendors to meet an expanded set of needs for organizations and expectations.