Mark Smith's Analyst Perspectives

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on Aug 29, 2011 10:03:25 AM

The largest cloud computing conference, Dreamforce 2011, operated by, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.

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Topics:, Social Media, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketing Planning, Marketo, Operational Performance Management (OPM), Pardot, Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, IBM, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Demand Generation, Eloqua, Financial Performance Management (FPM), Sales Performance Management (SPM), SFA, Unica, Digital Technology