Mark Smith's Analyst Perspectives

Varicent: Symon.AI earns our 13th Digital Innovation Award for Office of Sales

Posted by Mark Smith on Oct 15, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Sales, Marketing, embedded analytics, Analytics, Sales Performance Management, Digital Technology, AI and Machine Learning, intelligent marketing, sales enablement

The Business Continuity Imperative: The Selling Experience and Sales Performance Agenda

Posted by Mark Smith on May 17, 2020 3:00:00 AM

Sales plays a lead role in the revenue and growth of every organization. Whether the selling is direct or indirect, what happens in the sales department has ramifications that are perilous to underestimate. The imperative to maintain business continuity becomes painfully clear in a global pandemic, and that imperative demands that organizations cultivate sales excellence. This effort should start with leadership and engage sales operations, management and professionals with the objective of building customer relationships that can survive the test of time. The health of a sales organization hinges on an effective selling experience, and this requires technology investments that enable leaders to not just manage sales performance but help inspire it every single day.

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Topics: Sales, Sales Performance, Sales Effectiveness, Business Continuity, CFO, Sales Performance Management, sales enablement