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        Mark Smith's Analyst Perspectives

        In today’s highly competitive sales environment, where success depends on meeting the specific needs of buyers, an accurate and timely sales forecast is a critical tool for optimizing business outcomes. I discussed this as part of our 2014 research agenda for sales, noting that linking the forecast to commissions, quotas and territories is a requirement for success. We recently completed new benchmark research on sales forecasting to ascertain the state of the processes and technology sales...

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        Topics: Big Data, Sales, Operational Performance Management (OPM), Sales Forecasting, Sales Operations, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM), SFA, Supply Chain Performance Management (SCPM)

        In the near future, technology will be something we wear or attach comfortably to our bodies. Wearable computers have been evolving for some time, and while that might seem futuristic to the uninformed, in the technology industry it is rapidly becoming real. This trend is important for businesses to note, as our business technology innovation research shows that it is very important to more than half (56%) of organizations to find methods to use technology innovation to support both business...

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        Topics: Big Data, Social Media, HCM, Human Capital Management, Operational Performance Management (OPM), Wearable Computing, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Talent Management, Workforce Performance Management (WPM)

        At Oracle’s first-ever HCM World conference, the technology company demonstrated its commitment to human resources customers, explaining its strategy for Modern HR in the Cloud, which is focused on meeting the needs of employees in a large, dispersed workforce. The conference was insightful both intellectually and practically in its discussions of how workforces are changing. Oracle also showed its commitment by having both President Mark Hurd and CEO Larry Ellison present keynotes. This was...

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        Topics: Big Data, Social Media, Human Capital Analytics, Human Capital Management, Operational Performance Management (OPM), Recruiting, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), HR, Information Applications (IA), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Talent Management, Workforce Management, Workforce Performance Management (WPM)

        At its recent MicroStrategy World 2014 conference, the enterprise software company introduced a portfolio of products to make it easier to perform analytics and make them easier to access through the cloud and mobile forms of computing. These announcements accelerate MicroStrategy’s transition to approaching corporate business users of analytics from its past focus on business intelligence, which typically is purchased by IT. This is a subtle but strategic shift that recognizes where growth...

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        Topics: Big Data, MicroStrategy, Mobile, Social Media, Customer Engagement, Operational Performance Management (OPM), Smart Phones, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Information Applications (IA), Tablets
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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