Mark Smith's Analyst Perspectives

Industry Exposé: Technology Vendors Skew Analysts and Influencers

Posted by Mark Smith on Oct 5, 2012 12:06:01 PM

In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have talked about the dark side of technology industry analysts. In that vein, I wrote about the diminishing science of research in technology analyst firms, which has impacted the quality of the analysis and advice given by analysts. It built on my previous post on Why Bad Research Could Jeopardize Your Business. Unfortunately, the ethics and morals in the technology analyst industry have not gotten a lot better since I wrote those pieces, especially when it comes to the objectivity and independence of the research. Now it is time to provide shed light on the financial bias of written research and blogs by industry analysts and the firms they represent and publish under in coverage and rating of technology vendors.

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Topics: Big Data, Business Analytics, Business Collaboration, Business Performance Management (BPM), CIO, Cloud Computing, CMO, Customer Performance Management (CPM), Financial Performance Management (FPM), Governance, Risk & Compliance (GRC), Industry Analyst, Influencers, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Location Intelligence, Market Research, Operational Intelligence, Operational Performance Management (OPM), Research, Sales Performance Management (SPM), Social Media, Supply Chain Performance Management (SCPM), Technology Vendors, Workforce Performance Management (WPM), Analytics, Business Intelligence