Mark Smith's Analyst Perspectives

PTC Brings Innovation to Product Experiences

Posted by Mark Smith on Dec 21, 2020 3:00:00 AM

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their work.

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Topics: Sales, Marketing, Business Continuity, Internet of Things, Business Planning, Digital Technology, Digital Marketing, Digital transformation, mobile computing, continuous supply chain, extended reality

ShipChain Earns our 13th Digital Innovation Award for Operations and Supply Chain

Posted by Mark Smith on Nov 17, 2020 2:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Continuous Planning, Data, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, blockchain, continuous supply chain

ServiceNow: Now Platform earns our Overall Digital Innovation Award

Posted by Mark Smith on Oct 6, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Human Capital Management, Office of Finance, Contact Center, Workforce Management, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, robotic finance, employee experience, continuous supply chain, agent management, work experience management

The Ventana Research Operations and the Supply Chain Agenda in 2020

Posted by Mark Smith on Feb 26, 2020 6:00:00 AM

Ventana Research recently announced its 2020 research agenda for operations and the supply chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes. Organizations must shift their focus on technology investments to include not just operational productivity but the efficiency of the processes that impact customers’ and workers’ experiences.

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Topics: Continuous Planning, Product Information Management, Price and Revenue Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain