Mark Smith's Analyst Perspectives

A 360-Degree View of the Customer Journey Can Provide Customer Experience Insights

Posted by Mark Smith on Nov 7, 2019 7:00:00 AM

For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated and may not use the same underlying technology. This makes it difficult for organizations to coordinate customer interactions consistently and provide the best possible customer experience.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management, extended reality

Technology Really Does Matters for Customer Analytics

Posted by Mark Smith on Nov 5, 2019 7:00:00 AM

Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, extended reality

Identifying the Leaders in Sales Performance Management

Posted by Mark Smith on Oct 31, 2019 7:00:00 AM

I am happy to share some insights from our latest Value Index research, which rates how well vendors’ offerings meet buyers’ requirements in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). The Ventana Research Value Index: Sales Performance Management 2019 is the distillation of a year of market and product research efforts by Ventana Research. Drawing on our benchmark research and expertise, this research-based index is the first such evaluation to assess the full business value of sales performance management software. You can learn more about our Value Index as an effective vendor selection and RFI/RFP tool here and participating vendors can learn more about how to use the Value Index here.

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Topics: Sales, Customer Experience, Office of Finance, Analytics, Contact Center, Data, Sales Performance Management, Financial Performance Management, Digital Technology, Digital Commerce, Predictive Planning, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, intelligent sales

Effective Customer Analytics Requires Comprehensive Data and Metrics

Posted by Mark Smith on Oct 29, 2019 7:00:00 AM

Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that best represent an understanding of the past and, more importantly, the path to the future.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, AI and Machine Learning, collaborative computing, subscription management, agent management, extended reality

The Science of Sales Performance Management

Posted by Mark Smith on Oct 24, 2019 7:00:00 AM

Ensuring that the sales organization contributes as fully as possible to the success of the organization — to revenue, growth, profitability and the overall customer experience — requires not only dedication but effective strategy and planning. A well-developed strategy and plan to utilize current and future sales talent is essential for the best possible sales performance. To carry out this mission, organizations need a set of coordinated sales-related activities, processes and systems that enable the sales organization, from leadership and operations to the manager and sellers, to operate in a coordinated and collaborative manner. We call this sales performance management.

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Topics: Sales, Customer Experience, Office of Finance, Analytics, Contact Center, Data, Sales Performance Management, Financial Performance Management, Digital Technology, Digital Commerce, Predictive Planning, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, intelligent sales

The Challenges in Customer Analytics

Posted by Mark Smith on Oct 22, 2019 7:00:00 AM

Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and excellent metrics.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, extended reality

Dynamic Insights Research on Sales Analytics Guides Innovation, not Evolution

Posted by Mark Smith on Oct 4, 2019 7:00:00 AM

Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and maximize the potential of territories, all of which help improve sales performance. These benefits provide the foundation for a business case to adopt analytics tools that generate information to guide actions and decision-making for sales organizations.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Internet of Things, Contact Center, Data, Information Management (IM), Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management

Technology Makes a Difference for Location Analytics

Posted by Mark Smith on Apr 1, 2014 12:48:46 AM

Our latest benchmark research into the market for location analytics software finds significant demand for location-related technology that can improve business outcomes and generate relevant information for various types of users. (Location analytics is an extension of business analytics that can enhance the sophistication of data and processes by adding a geographic context.)  My last analyst perspective on this topic discussed the business value of insights based on geography and what organizations are doing to advance their efforts here. Our research also shows, however, that most still lack satisfaction and confidence in using the technology. Just 12 percent of all participants said they are very satisfied with the location information and analytics available in their organization. Further analysis shows that satisfaction increases with use of a dedicated application for location analytics: 71 percent of those are satisfied or very satisfied, substantially more than those using location analytics within a BI tool (22%); findings are similar for both B2B and B2C use. We find similar levels of confidence in the quality of location information: 15 percent of those using a dedicated application are very confident in their location analytics. Confidence in the reliability of such information is essential to more organizations adopting location analytics.

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Topics: Big Data, Social Media, GIS, Location Analytics, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Data, Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

Cisco to Foster Smarter Network of Data by Acquiring Composite Software

Posted by Mark Smith on Jun 21, 2013 12:50:35 PM

Cisco Systems has announced its intent to acquire Composite Software, which provides data virtualization to help IT departments interconnect data and systems; the purchase is scheduled to complete in early August. Cisco of course is known for its ability to interconnect just about anything with its networking technology; this acquisition will help it connect data better across networks. Over the last decade Composite had been refining the science of virtualizing data but had reached the peak of what it could do by itself, struggling to grow enough to meet the expectations of its investors, board of directors, employees, the market and visionary CEO Jim Green, who is well-known for his long commitment to improving data and technology architectures. According to press reports on the Internet, Cisco paid $180 million for Composite, which if true would be a good reward for people who have worked at Composite for some time and who were substantive shareholders.

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Topics: Big Data, Networking, Operational Performance Management (OPM), Business Analytics, Cloud Computing, Data Management, Governance, Risk & Compliance (GRC), Information Management, Business Performance Management (BPM), Cisco, Composite Software, Data, Data Virtualization, Information Applications (IA), Information Management (IM), Information Optimization, Internet of Everything, IT Performance Management (ITPM), Strata+Hadoop

Four Types of Discovery Technology For Using Big Data Intelligently

Posted by Mark Smith on May 7, 2013 9:42:17 AM

Information technology for business is changing rapidly as organizations demand innovation to help them discover insights and facts. Our research into business technology innovation found analytics to be the top priority in 39 percent of organizations. Businesses feel pressure to be better, faster and smarter in operating processes, and understanding their various types of information is a key to success. Businesses are looking to capture value from all types of information both within the enterprise and on the Internet. In this context technology providers are now using the term “discovery” to capture potential buyers’ attention; it became an area for technology spending in 2012 and likely will be for years to come. In fact my colleague Tony Cosentino has identified discovery as one of the four pillars of big data analytics.

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Topics: Big Data, Event discovery, Operational Performance Management (OPM), Analytics, Business Analytics, Business Intelligence, CIO, Information Management, Location Intelligence, Operational Intelligence, Visualization, Business Performance Management (BPM), Customer Performance Management (CPM), Data, Data Discovery, Financial Performance Management (FPM), Information Applications (IA), Information Discovery, Information Management (IM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)