Mark Smith's Analyst Perspectives

About the Analyst

Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.


Recent Posts

PTC Brings Innovation to Product Experiences

Posted by Mark Smith on Dec 21, 2020 3:00:00 AM

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their work.

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Topics: Sales, Marketing, Business Continuity, Internet of Things, Business Planning, Digital Technology, Digital Marketing, Digital transformation, mobile computing, continuous supply chain, extended reality

Business Continuity: Establishing Organizational Readiness for Business Resilience

Posted by Mark Smith on Nov 30, 2020 3:00:00 AM

Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more reliably sustain operations. Which processes does your organization need to prioritize most to operate continuously? Who are the organization’s stakeholders and champion coordinators that will be called upon when an incident arises? What business applications and technologies will help optimize your digital experiences? How can these approaches be applied to a long-term business strategy and planning process rather than a knee-jerk reaction to the unexpected?

These questions and more are addressed in this Ventana Research Analyst Perspective. Join Ventana Research CEO & Chief Research Officer Mark Smith for this brief video as he uncovers the current market situation and recommends three steps that organizations can take to plan for business resilience.

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Topics: Business Continuity, Business Planning, Digital transformation

Molecula Earns Ventana Research 13th Digital Innovation Award for Data

Posted by Mark Smith on Nov 20, 2020 4:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Analytics, Collaboration, Data Governance, Data Lake, Data Preparation, Internet of Things, Data, Information Management (IM), Digital Technology, blockchain, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, extended reality

ShipChain Earns our 13th Digital Innovation Award for Operations and Supply Chain

Posted by Mark Smith on Nov 17, 2020 2:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Continuous Planning, Data, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, blockchain, continuous supply chain

Oracle Day by Day earns our 13th Digital Innovation Award for Analytics

Posted by Mark Smith on Oct 23, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing

Reltio Connected Customer 360 earns our 13th Digital Innovation Award for Marketing

Posted by Mark Smith on Oct 21, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Marketing, Digital Marketing, Digital Commerce

Varicent: Symon.AI earns our 13th Digital Innovation Award for Office of Sales

Posted by Mark Smith on Oct 15, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Sales, Marketing, embedded analytics, Analytics, Sales Performance Management, Digital Technology, AI and Machine Learning, intelligent marketing, sales enablement

Talkdesk: CX Cloud earns our 13th Digital Innovation Award for Customer Experience

Posted by Mark Smith on Oct 13, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy innovations in technology that advance business and IT.

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Topics: Customer Experience, Voice of the Customer, Contact Center, Digital Technology, Digital Commerce, Conversational Computing, collaborative computing, agent management

8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

Posted by Mark Smith on Oct 9, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Human Capital Management, Marketing, Analytics, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, Operations & Supply Chain, blockchain, employee experience, candidate engagement, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, agent management, extended reality, business digital commerce, work experience management

ServiceNow: Now Platform earns our Overall Digital Innovation Award

Posted by Mark Smith on Oct 6, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Customer Experience, Human Capital Management, Office of Finance, Contact Center, Workforce Management, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, robotic finance, employee experience, continuous supply chain, agent management, work experience management