Mark Smith's Analyst Perspectives

About the Analyst

Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.


Recent Posts

New Potential for Human Capital Management in 2017

Posted by Mark Smith on Mar 13, 2017 7:59:53 AM

Human capital management (HCM) offers a prime opportunity for organizations and their human resource professionals to make employee-related processes effective in engaging and retaining the workforce. Manual administrative processes often hampered HR in focusing on the workplace experience and employee satisfaction. Modern HCM applications can help them manage members of the workforce as critical assets and make continuous investment in people-related processes, deriving insights on issue such as health and benefits through analytics applied to HR information. This year we will examine attitudes and changes in how organizations approach HCM through a new research endeavor using our latest research product. We will further deepen the knowledge across six essential aspects of HCM as discussed below and outlined in our HCM agenda for 2017.

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Topics: Human Capital Management, Office of Finance, Learning Management, HRMS, Workforce Management, Work and Resource Management, ERP and Continuous Accounting, Payroll Optimization

Ventana Research Unveils New Digital Marketing Mastery

Posted by Mark Smith on Dec 17, 2016 12:21:03 AM

Today’s rapid changes in technology have left many companies behind in the digital transformation that is shaping the future of marketing, sales, commerce and client engagement. At Ventana Research we have seen this change coming, having been close observers and analysts of technological shifts for almost 15 years, providing continuous research and guidance to the technology industry. Now the leading edge is the digital point of engagement with customers through websites and social media. Earlier this year I wrote about mastering marketing mayhem in a meaningful, meticulous manner explaining how organizations can adapt to the new digital reality. Well, we are taking our own advice. Ventana Research spent the first half of 2016 reflecting on lessons learned and best practices from our research and advisory efforts. The result is our new community and website, www.ventanaresearch.com that we have announced and is available for everyone on the Internet. With it we strive to set an example of simplicity in engaging an audience in need of insights and education on technology applied to business.

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Topics: Mobile, Customer Experience, Marketing, Marketing Performance Management, Mobile Technology, Cloud Computing, digital technology

Can We Trust Salesforce for Business in the Cloud?

Posted by Mark Smith on May 14, 2016 9:30:47 AM

I have been meaning to write about Salesforce since its Dreamforce 2015 conference. Salesforce provides a platform, tools and applications for business and IT who claims to be the ‘no software’ company which as you will read is exactly what happened on May 10th. Heck, Salesforce is making a lot of advances on its platform, its applications and even with Analytics and the Internet of Things. These changes are at the center of what at our analyst firm calls digital business innovation. Much of what it’s doing is very good, but now I am questioning whether the company’s foundation of business processes and technology platform has reached a point at which it can’t grow any further without impacting its own customers’ operations and success. That may be a harsh statement, but I think my reasoning will become clear as you read this perspective.

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Topics: Sales, Salesforce.com, Marketing, NA14, Analytics, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Customer Service, IOT, CRM, Customer Performance Management (CPM), Sales Performance Management (SPM)

Workday Works Wonders on Platform for HCM

Posted by Mark Smith on Dec 24, 2015 9:33:58 PM

Enterprise resource planning (ERP) is a software category that includes an array of business applications that includes human resources and finance. Workday is a vendor at the center of a new generation of ERP. My colleague Robert Kugel recently covered that company’s advances in finance using cloud computing to operate its platform. And I recently attended Workday’s technology analyst summit, where I got a deeper view of the technology under its applications and its efforts to perfect its processing potential. The company’s platform can support a broad range of applications, and it is advancing its efforts in analytics, collaboration and business planning. Today, however, only Workday itself is allowed to build applications on the platform, a situation that contrasts with many other ERP providers that make theirs available to third-party software developers and consultants.

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Topics: HCM, Human Capital, Human Capital Management, Uncategorized, HR, Talent Management

Stibo Systems Continues to Advance PIM for Business and IT

Posted by Mark Smith on Dec 20, 2015 7:05:03 PM

Stibo Systems has been providing product information management (PIM) software for decades. Its work has helped many organizations worldwide take control of their product information by developing a master definition that can be published acrossmany channels from Web to digital to print. We recognized its work with customers Delta Faucet and Masco Corp. in our 2015 Ventana Research Leadership Award in Information Management. In 2014 Stibo Systems customer Brady Corp. won a similar award for Information Optimization. I have made it clear  that in our view, when it comes to use all kinds of product content and data in business processes, product information management trumps master data management. Delivering value to business with PIM is much different than managing data infrastructure with MDM. There has been much angst in varying industry analyst views on this market segment. We analyze and rate vendors more rigorously than analyst firms that look at them only through an IT lens. Our methodology and framework put business first and IT second, and that shapes how we score vendors in PIM, MDM and other aspects of the software industry.

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Topics: Big Data, Master Data Management, MDM, Operational Performance Management (OPM), PIM, Stibo Systems, Cloud Computing, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Management (IM), Information Optimization, Product Information Management, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

Domo Delivers on Managing Business Performance

Posted by Mark Smith on Dec 18, 2015 12:05:16 AM

Over the last four years Domo, a new brand in cloud-based data and analytics software, has worked to enable its customers to understand, collaborate and act on data to achieve business results. Led by its founder and CEO, Josh James, the company has worked to deliver software that provides both a good user experience and business value. Recently, at its 2015 customer conference Domopalooza, the company presented itself and its products to the general public. I had a chance to meet with company executives, employees and customers and view its products at this high-energy event and entertainment that I have not seen in years.

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Topics: Big Data, Human Capital, Operational Performance Management (OPM), Analytics, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Collaboration, Governance, Risk & Compliance (GRC), Business Performance Management (BPM), Customer Performance Management (CPM), Domo, Financial Performance Management (FPM), SAB Miller, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

Datawatch Bolsters Data Preparation for all Information Assets

Posted by Mark Smith on Dec 10, 2015 10:26:30 PM

The need for businesses to process and analyze data has grown in intensity along with the volumes of data they are amassing. Our benchmark research consistently shows that preparing data is the most widespread impediment to analytic and operational efficiency. In our recent research on data and analytics in the cloud, more than half (55%) of organizations said that preparing data for analysis is a major impediment, followed by other preparatory tasks: reviewing data for quality and consistency (48%) and waiting for data and information (28%). Organizations that want to apply analytics to make more effective decisions and take prompt actions need to find ways to shorten the work that comes before it. Conventional analytics and business intelligence tools are not designed for data preparation, but new software tools can enable business users independently or in concert with IT to perform the tasks needed.

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Topics: Big Data, Human Capital, Marketing, Monarch, Operational Performance Management (OPM), Business Analytics, Business Intelligence, Data Preparation, Governance, Risk & Compliance (GRC), Uncategorized, Business Performance Management (BPM), Customer Performance Management (CPM), Datawatch, Financial Performance Management (FPM), Information Management (IM), Information Optimization, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

Workforce Management for Human Capital Management

Posted by Mark Smith on Nov 29, 2015 2:20:22 PM

Historically workforce management has been centered on tracking time and attendance, absences and leaves. Organizations view the time and attendance system as the top priority to integrate with the payroll system; in our payroll management benchmark research half (51%) of organizations called it very important. However, only one in five have integrated the two to streamline processes. So limited an administrative and operational focus does not contribute to improving worker productivity or manager efficiency. Moreover, such an approach can foster employee turnover and undermine worker satisfaction and loyalty. Our research analysis underscores that paying insufficient attention to the worker experience can degrade employees’ sense of accomplishment and in some situations also degrade the customer experience.

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Topics: Big Data, Human Capital, Human Capital Management, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Cloud Computing, Governance, Risk & Compliance (GRC), Business Performance Management (BPM), Financial Performance Management (FPM), HR, Risk & Compliance (GRC), Workforce Management

Big Data Research Agenda and Trends are Bolder in 2015

Posted by Mark Smith on Feb 7, 2015 9:46:10 PM

Big data has become a big deal as the technology industry has invested tens of billions of dollars to create the next generation of databases and data processing. After the accompanying flood of new categories and marketing terminology from vendors, most in the IT community are now beginning to understand the potential of big data. Ventana Research thoroughly covered the evolving state of the big data and information optimization sector in 2014 and will continue this research in 2015 and beyond. As it progresses the importance of making big data systems interoperate with existing enterprise and information architecture along with digital transformation strategiesbecomes critical. Done properly companies can take advantage of big data innovations to optimize their established business processes and execute new business strategies. But just deploying big data and applying analytics to understand it is just the beginning. Innovative organizations must go beyond the usual exploratory and root-cause analyses through applied analytic discovery and other techniques. This of course requires them to develop competencies in information management for big data.

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Topics: Big Data, MapR, Predictive Analytics, SAP, Human Capital, Mulesoft, Operational Performance Management (OPM), Paxata, SnapLogic, Splunk, Business Analytics, Business Intelligence, Cloud Computing, Cloudera, Hortonworks, IBM, Informatica, Information Management, Operational Intelligence, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Datawatch, Dell Boomi, Financial Performance Management (FPM), Information Management (IM), Information Optimization, Sales Performance Management (SPM), Savi, Sumo Logic, Supply Chain Performance Management (SCPM), Tamr, Trifacta, Strata+Hadoop

Research Agenda: What Matters for Human Capital Management in 2015

Posted by Mark Smith on Feb 5, 2015 8:16:49 PM

Managing investments in people and their performance is critical to every organization. It also is complicated. To support the various aspects of human capital management (HCM), organizations often use a variety of technology including systems for human resource management, talent management, workforce management and payroll management. Often these separate systems use their own information and are not well connected to each other. Today they are deployed both on-premises and in cloud computing environments, which further complicates integration. This situation disrupts processes and challenges HR departments and leaders to invest time and resources to correct it.

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Topics: HCM, Human Capital, Human Capital Management, Operational Performance Management (OPM), Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), HRMS, Supply Chain Performance Management (SCPM), Talent Management, Workforce Management