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New Generation of Location Analytics

Posted by Mark Smith on 14 February 2013

Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39 percent of organizations. To deepen the sophistication of their analytics, businesses can add geographic context and maps to business intelligence applications to create what we call location intelligence. Applications and tools with a geographic and spatial context can help deliver new and deeper insights to business. Information...

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Topics: Social Media, Geographic Information Systems, GIS, Location Analytics, Operational Performance Management (OPM), Spatial Data Quality, Business Analytics, Business Intelligence, Cloud Computing, Information Management, Location Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM)