Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        Information technology for business is changing rapidly as organizations demand innovation to help them discover insights and facts. Our research into business technology innovation found analytics to be the top priority in 39 percent of organizations. Businesses feel pressure to be better, faster and smarter in operating processes, and understanding their various types of information is a key to success. Businesses are looking to capture value from all types of information both within the...

        Read More

        Topics: Big Data, Event discovery, Operational Performance Management (OPM), Analytics, Business Analytics, Business Intelligence, CIO, Information Management, Location Intelligence, Operational Intelligence, Visualization, Business Performance Management (BPM), Customer Performance Management (CPM), Data, Data Discovery, Financial Performance Management (FPM), Information Applications (IA), Information Discovery, Information Management (IM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        I was recently at Oracle Analyst World which is the vendor’s annual gathering of technology industry analysts. Its executives and others in the products organization deliver the latest news on where the titan is focusing efforts to expand its technology and markets. This year, against the background of the consumer and business markets embracing mobile and cloud computing, Oracle is working to sound like a more friendly supplier that can help remove legacy issues and inefficiencies that plague...

        Read More

        Topics: Big Data, Mobile, Social Media, Operational Performance Management (OPM), Social Collaboration, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Oracle, Business Performance Management (BPM), CFO, COO, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        Businesses continue to try to increase productivity and simplify tasks in order to use their time smarter. Our recent business technology innovation research found that, when it comes to analytics, 44 percent of organizations spend the most time on data-related tasks. With lack of resources being the largest issue impeding the adoption of technology, IT must operate efficiently while getting business the data it needs on a timely basis. Scribe Solutions has a business-centric data integration...

        Read More

        Topics: Microsoft, Marketo, On24, Operational Performance Management (OPM), SilverPop, Business Intelligence, Data Integration, Information Management, Business Performance Management (BPM), Customer Performance Management (CPM), FinancialForce, Information Applications (IA), Information Management (IM), Information Optimization, Intuit Quicken, IT Performance Management (ITPM), Sales Performance Management (SPM), Scribe Software, Xactly

        Organizations succeed through continuous planning to achieve high levels of performance. For most organizations planning is not an easy process to conduct. Planning software is typically designed for only a few people in the process, such as analysts, or organizations might use spreadsheets, which are not designed for business planning across an organization. Most technologies only allow you to examine the past and not plan for the future. For decades organizations have tried to focus planning...

        Read More

        Topics: Big Data, Mobile Technology, Operational Performance Management (OPM), Operations, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Cloudera, Governance, Risk & Compliance (GRC), Business Performance Management (BPM), Business Planning, CFO, Customer Performance Management (CPM), finance, Financial Performance Management (FPM), Information Applications (IA), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Tidemark, Workday, Workforce Performance Management (WPM)

        Cloud computing has given business a new way to improve the effectiveness of business processes and ultimately the outcomes of their efforts. In the last five years, business across marketing, customer service, sales, human resources, finance and other areas have embraced the practice of renting access to the applications and technology they need when they need them. Organizations’ use of operational expense budgets helps them get what they need and avoid IT politics or standards that impeded...

        Read More

        Topics: Big Data, Social Media, Mobile Technology, Operational Performance Management (OPM), Business Analytics, Business Collaboration, CIO, Cloud Computing, Business Applications, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Management (IM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        Using information from applications and services across both the enterprise and Internet just got simpler with Kapow Software and the announced release of Kapow Enterprise 9.2. I examined the technology at the Kapow WoW user conference, and spoke with a broad range of companies that use Kapow.

        Read More

        Topics: Big Data, Kapplets, Operational Performance Management (OPM), Business Analytics, Business Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Information Optimization, Kapow, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

        For almost two decades, Vitria has been harvesting data across networks and systems and using events to drive operational intelligence using the science of complex event processing (CEP). The company won the 2012 Ventana Research Technology Innovation Award in the category of Operational Intelligence for KPI Builder, and in past years its customer TXU Energy won our Leadership Award. Last year my colleague Richard Snow assessed how Vitria uses big data from sources inside and outside the...

        Read More

        Topics: Big Data, Social Media, Mobile Technology, Operational Performance Management (OPM), Vitria, Business Analytics, Business Intelligence, Cloud Computing, Complex Event Processing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM)

        I recently attended the annual SAS analyst summit to hear the latest company, product and customer growth news from the multi-billion-dollar analytics software provider. This global giant continues to grow its business and solutions to help with fraud prevention, marketing and risk. It lets users apply its analytic and statistical technology in practical applications for business. SAS can meet midsized businesses’ demand with packaging and pricing to ensure it is not seen as only affordable to...

        Read More

        Topics: Big Data, Predictive Analytics, SAS, Fraud, GRC, Operational Performance Management (OPM), Analytics, Business Analytics, Business Intelligence, CIO, Cloud Computing, Data Integration, Governance, Risk & Compliance (GRC), Information Management, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), Risk, Sales Performance Management (SPM)

        SnapLogic, a provider of data integration in the cloud, this week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. As our research agenda for 2013 outlines, dealing with data in the cloud is very important to organizations. At the same time, businesses need to be able to integrate their big data with all their technology assets, as I pointed out recently.

        Read More

        Topics: Big Data, R, Salesforce.com, Operational Performance Management (OPM), SnapLogic, Business Analytics, Cloud Computing, Cloudera, Data Integration, Information Management, Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM)

        LucidWorks addresses the growing volume of information now being stored in the enterprise and in big data with two products aimed at the enterprise with search technology. Though you may not be familiar with LucidWorks (previously known as Lucid Imagination), the company has for many years contributed to Apache Lucene, an open source search project, and commercialized and supported for it for business.

        Read More

        Topics: Big Data, MapR, Business Analytics, Business Intelligence, Business Mobility, Cloud Computing, Cloudera, Hortonworks, Customer Performance Management (CPM), Information Management (IM), Sales Performance Management (SPM), Search, Workforce Performance Management (WPM), Strata+Hadoop
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All