Welcome back -

Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration provider offers a portfolio of information management software that supports today’s big data and information optimization needs. Informatica is busy making changes in its presentation to the market and its marketing and sales efforts. New executives, including new CMO Marge Breya, are working to communicate what is possible with Informatica’s product portfolio,...

        Read More

        Topics: Big Data, Data Quality, Master Data Management, Salesforce.com, MDM, Business Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Data Management, Governance, Risk & Compliance (GRC), Informatica, Information Management, Location Intelligence, Operational Intelligence, CEP, Informatica Cloud, Information Management (IM), IT Performance Management (ITPM), Strata+Hadoop

        SnapLogic, a provider of data integration in the cloud, this week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. As our research agenda for 2013 outlines, dealing with data in the cloud is very important to organizations. At the same time, businesses need to be able to integrate their big data with all their technology assets, as I pointed out recently.

        Read More

        Topics: Big Data, R, Salesforce.com, Operational Performance Management (OPM), SnapLogic, Business Analytics, Cloud Computing, Cloudera, Data Integration, Information Management, Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM)

        Big data involves interplay between different data management approaches and business intelligence and operational systems, which makes it imperative that all sources of business data be integrated efficiently and that organizations be able to easily adapt to new data types and sources. Our recent big data benchmark research confirmed that big data storagetechnologies continue to follow many approaches, including appliances, Hadoop, and in-memory and specialized DBMSes. With the variety,...

        Read More

        Topics: Big Data, Data Quality, Master Data Management, Business Analytics, Cloud Computing, Data Integration, Information Management, Operational Intelligence, Information Applications (IA), Information Management (IM)

        Managing the access, storage and use of data effectively can provide businesses a competitive advantage. Last year I outlined what the big deal is in big data, as the initial focus on the volume, velocity and variety of data – what my colleague Tony Cosentino calls the three V’s – is only one small piece of how organizations should evaluate this technology. The more balanced approach is to include what he calls the three W’s – the what, so what and now what, which shifts the focus to an...

        Read More

        Topics: Big Data, Master Data Management, Predictive Analytics, MDM, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Data Governance, Data Integration, Information Management, Location Intelligence, Operational Intelligence, Information Applications (IA), Information Management (IM), Product Information Management, Sales Performance Management (SPM), Workforce Performance Management (WPM)

        The technology ecosystems are expanding rapidly and the use of big data and cloud computing challenge organizations to process information efficiently and deliver consistent high-quality data. To address these issues, Informatica has introduced two new offerings.

        Read More

        Topics: Big Data, Social Media, Operational Performance Management (OPM), Business Analytics, Cloud Computing, Data Integration, Informatica, Information Management, Business Performance Management (BPM), Information Applications (IA), Information Management (IM), Strata+Hadoop

        Salesforce is a global software-as-a-service (SaaS) company to be reckoned with. The swarming crowds at its Dreamforce event last week were estimated to exceed 90,000. The company is rapidly growing an ecosystem that includes Sales, Service and Marketing Clouds; Force.com for building applications; and Data.com for storing data in the cloud centrally for use across Salesforce products. It is also focusing on social computing, as I outlined at the beginning of the event. Hundreds of Salesforce...

        Read More

        Topics: Big Data, Master Data Management, Salesforce.com, Social Media, Operational Performance Management (OPM), SnapLogic, Zyme Solutions, Business Analytics, Business Intelligence, CIO, Cloud Computing, Data Governance, Data Integration, Governance, Risk & Compliance (GRC), Informatica, Information Builders, Information Management, Business Performance Management (BPM), Customer Performance Management (CPM), Data, data integrity, database.com, IT Performance Management (ITPM), Kapow, Sales Performance Management (SPM)

        Ventana Research has just released the 2012 Value Index for Data Integration, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latest benchmark research in information management found that data integration is a critical component of information management strategies, according to 55 percent of organizations. Our benchmark research on organizations using this software not only uncovers best...

        Read More

        Topics: Big Data, Master Data Management, Microsoft, Pentaho, SAP, SAS, Social Media, Talend, Operational Performance Management (OPM), SnapLogic, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Data Governance, Data Integration, Governance, Risk & Compliance (GRC), IBM, Informatica, Information Builders, Information Management, Location Intelligence, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Syncsort, Workforce Performance Management (WPM)

        Even in this recessionary economy Informatica has been defying spending constraints. At its annual analyst summit (Twitter #INFAAnalyst) the company unveiled its growth strategies. Informatica has more than 4,500 customers for data integration and information management and now is turning its attention to the data in social media networks. Our firm has already identified social media as a key technology that businesses must embrace over the next decade to improve competitiveness or just keep...

        Read More

        Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Analytics, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Data Integration, Mobility, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Sales Performance Management (SPM)

        At this year’s Informatica industry analyst conference (Twitter: #INFAAnalyst) to update the research and industry analyst community on its data integration and information infrastructure products. Looking back on my analysis of the company’s 2010 analyst summit, I see Informatica has made significant progress in gaining adoption of its products and influencing the new business technology landscape. Strong performance across the financial, product and customer dimensions helped it generate more...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Integration, Information Management, Information Management (IM), Sales Performance Management (SPM), Workforce Performance Management (WPM)

        It is not easy for businesses to make their operations more efficient, partly because their information systems do not provide notifications of events as they are happening. Most enterprise technology uses batch processing and is designed to move data from one database to another; otherwise it requires people to go and find the data they need. To be more responsive, new technologies capture and process events that are triggered by underlying systems and manage them through complex event...

        Read More

        Topics: Salesforce.com, Business Collaboration, Business Intelligence, Data Integration, Customer Performance Management (CPM), Information Management (IM), Sales Performance Management (SPM)
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All