Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        Many organizations want to improve the performance of their sales and customer service operations but have difficulty increasing efficiency and producing better results. One barrier to improvement is sticking with the status quo of managing sales operations and performance through spreadsheets, as 47 percent of organizations still do, according to Ventana Research’s benchmark research on sales performance management. Also many organizations continue to expect good results from using sales force...

        Read More

        Topics: Merced Systems, Operational Performance Management (OPM), Analytics, Customer Performance Management (CPM), Sales Performance Management, Sales Performance Management (SPM)

        At its annual user conference in Las Vegas, Kronos unveiled the next stage of its approach to workforce management to its customers and partners, showing an aggressively confident posture after completing its fiscal year 2010 with revenue increased 9 percent to $741 million. Kronos is the largest provider of workforce management systems for time and attendance, scheduling, absence tracking, hiring and workforce analytics. Kronos offers the software in several delivery options: through...

        Read More

        Topics: Human Capital, Human Resources Management, Kronos, Mobile Applications, Operational Performance Management (OPM), Cloud Computing, Business Performance Management (BPM), Compensation, Customer Performance Management (CPM), Talent Management, Workforce Management, Workforce Performance Management (WPM)

        The market for business intelligence (BI) and performance management has grown as more businesses see the need to understand, optimize and align performance at all levels of employees. But while the technology has evolved to become easier to use, organizations have been slow to use it to create performance metrics and key performance indicators (KPIs). At last that is starting to change. Our benchmark research in business intelligence and performance management found that 41 percent of...

        Read More

        Topics: Key Performance Indictors, KPI, Metrics, Operational Performance Management (OPM), Business Performance Management (BPM)

        The demand for access to business information and applications through mobile technologies such as the Apple iPhone and iPad, devices running Google Android or using RIM Blackberry is surging as consumer preferences and behavior spill over into the business workforce. The massive growth of adoption of these technologies around the world as consumers seek instant access to information has many business managers wondering how to benefit from the trend. The drive for mobility is part of the 2010...

        Read More

        Topics: Mobile, Operational Performance Management (OPM), Business Intelligence, Business Mobility, Business Performance Management (BPM), IT Performance Management (ITPM), Digital Technology

        At its Business Analytics and Optimization (BAO) analyst summit in Washington, D.C., IBM provided direction on the state of its software and services in this category of business technology. This annual event goes back to 2005 when IBM started making BAO-related software acquisitions in earnest. I have written before about IBM’s focus on analytics and optimization (See: “IBM Fuses New Generation of Analytics for Deeper Business Optimization”), but I want to point out the company’s focus is not...

        Read More

        Topics: Operational Performance Management (OPM), Business Analytics, Business Intelligence, IBM, Business Performance Management (BPM)

        To help sales teams to maximize their value to the company, sales operations and management must find the right balance of compensation and incentives to motivate them to achieve their quotas. To do this requires the ability to design compensation plans that take into consideration products, territories and accounts and of course the number of customers and prospects. Sales managers also need flexibility so they can build plans that align to sales objectives and realistically evaluate the...

        Read More

        Topics: Operational Performance Management (OPM), Sales Compensation, Sales Performance Management, Sales Performance Management (SPM), Varicent

        Many organizations want to improve the performance of their sales and customer service operations but have difficulty increasing efficiency and producing better results. One barrier to improvement is sticking with the status quo of managing sales operations and performance through spreadsheets, as 47 percent of organizations still do, according to Ventana Research’s benchmark research on sales performance management. Also many organizations continue to expect good results from using sales force...

        Read More

        Topics: Merced Systems, Operational Performance Management (OPM), Analytics, Customer Performance Management (CPM), Sales Performance Management, Sales Performance Management (SPM)
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All