Mark Smith's Analyst Perspectives

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on Aug 29, 2011 10:03:25 AM

The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.

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Topics: Salesforce.com, Social Media, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketing Planning, Marketo, Operational Performance Management (OPM), Pardot, Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, IBM, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Demand Generation, Eloqua, Financial Performance Management (FPM), Sales Performance Management (SPM), SFA, Unica, Digital Technology

Qvidian: A New Player in Sales Efficiency and Effectiveness

Posted by Mark Smith on Aug 26, 2011 9:24:28 AM

Qvidian entered the market for applications in sales performance management in 2011. The company, formed from the merger of The Sant Corp. and Kadient, has introduced a new suite of applications for proposals and playbooks that sales departments should examine if they’re looking to improve their efficiency and effectiveness. These applications are part of what we at Ventana Research call a sales performance management blueprint that helps optimize sales related activities and processes. 

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Topics: Sales, Social Media, Marketing, Operational Performance Management (OPM), Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), Sales Performance Management, Sales Performance Management (SPM), SFA, Workforce Performance Management (WPM)

Business Analysts, Take Control of Your Analytic Destiny

Posted by Mark Smith on Jun 24, 2011 11:40:28 AM

The recent buzz around business analytics has generated resurgent conversation about what businesses need from their data to optimize business processes and make better decisions. Our benchmark research on business analytics in more than 2,500 organizations produced unprecedented information about business and IT usage and competency with analytics. It confirmed that effective use of business analytics requires a balance of people and skills, processes, information and technology not just to provide capabilities but also to engage business analysts and users across the organization. The research also identified significant challenges facing organizations in terms of inefficient analytics processes and ineffective technology. 

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Topics: Social Media, Sustainability, Operational Performance Management (OPM), Other, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Uncategorized, Business Performance Management (BPM), Business Planning, CFO, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

SAP’s Opens Road for HANA and Big Data at SAPPHIRE NOW

Posted by Ventana Research on May 26, 2011 4:21:24 PM

At this year’s SAPPHIRE NOW conference (Twitter: #SAPPHIRENOW) SAP demonstrated its in-memory computing technology and applications. SAP’s High Performance Analytic Application (HANA), which I think of as a high-availability network appliance, is part of the technology industry movement to increase the performance and scalability across a range of applications, from analytics to transactions, to drive timely insights on data or real-time interactions across a business value chain that includes everyone from customers to suppliers. As part of the in-memory computing initiative, SAP demonstrated its in-memory database, which uses a columnar data store that employs technology SAP acquired with the Sybase IQ product. As I noted before the conference, in-memory technology is part of a major new focus for this global business applications company.

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Topics: SAP, Operational Performance Management (OPM), Business Analytics, Business Intelligence, Business Technology, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Information Technology, Business Performance Management (BPM), CFO, COO, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

SAP’s New Management and Products Faces the Future at SAPPHIRE NOW

Posted by Mark Smith on May 13, 2011 11:13:48 AM

It is no easy task to change the culture of a global technology company, especially one that has a very demanding customer base with high expectations for advancing its widespread product lines. This is the challenge that SAP faces as it transitions from a company of three-letter-acronym collections of applications including CRM, SCM and ERP to one that focuses on specific business processes and needs. (My colleague recently discussed the problems in forklift migrations of ERP.)  This transition is necessitated by the shift of purchasing power and influence for applications back to business after over a decade of IT control. This alone might not seem like a drastic change, but reframing its entire dialogue and sales approach is not simple for a company the size of SAP. It must continue to grow through new applications and substantive upgrades of existing ones and cannot rely just on maintenance fees from the installed base. Over the last several months we’ve kept an eye on SAP as it builds up of its annual SAPPHIRE NOW conference, investigating changes in products and management. I’d like to share some of our firm’s analysis with those of you who have invested with or are looking to invest in SAP.

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Topics: SAP, Social Media, Sustainability, Other, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), CFO, COO, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

The Agenda to Innovate and Maximize Revenue in Sales for 2011

Posted by Mark Smith on Apr 18, 2011 8:52:29 AM

The potential of any sales organization is measured by the people and the methods and technologies they use to sell products and services efficiently. Unfortunately, many organizations today still have not embraced new opportunities to improve the productivity and outcomes of their sales teams.

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Topics: Sales, Social Media, Marketing, Operational Performance Management (OPM), Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Cloud Computing, Governance, Risk & Compliance (GRC), Location Intelligence, Operational Intelligence, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management, Sales Performance Management (SPM), SFA, Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)