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        Mark Smith's Analyst Perspectives

        The increasing volume of information within enterprises and on the Internet requires businesses to be smarter and more efficient in how they use it. One large challenge is navigating through information and access to the data underlying key business documents in a way that people actually think and operate. The traditional technology approach is defining a data model with a database and then mapping the data to it and is not capable of dealing with data from diverse unstructured information...

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        Topics: Social Media, Sustainability, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Cambridge Semantics, Customer Performance Management (CPM), Data Virtualization, Financial Performance Management (FPM), Informatics, Information Applications (IA), Information Discovery, Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        IBM this week launched a business initiative called Smarter Analytics to showcase the value of its technology and professional services in this area. The event, led by Steve Mills, head of IBM’s software and systems business, highlighted the company’s ability to solve analytic challenges at all levels of complexity. At the event IBM highlighted Watson, the learning and expert systems technology that in 2011 beat human champions on Jeopardy. IBM also introduced a collection of case studies...

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        Topics: Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Information Management, Information Technology, Operational Intelligence, Business Performance Management (BPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM)

        Now finishing our first decade of providing research and education for business and IT professionals, we at Ventana Research have learned what it takes to improve the value of processes and performance in many industries. This is no easy task; it requires thorough and wide-ranging research on the best (and worst) practices that organizations need to understand as they try to increase their competency and effectiveness – and our firm is committed to that work. For 2012 we are moving forward from...

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        Topics: Social Media, Sustainability, Market Research, Operational Performance Management (OPM), Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Operational Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

        Even in this recessionary economy Informatica has been defying spending constraints. At its annual analyst summit (Twitter #INFAAnalyst) the company unveiled its growth strategies. Informatica has more than 4,500 customers for data integration and information management and now is turning its attention to the data in social media networks. Our firm has already identified social media as a key technology that businesses must embrace over the next decade to improve competitiveness or just keep...

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        Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Analytics, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Data Integration, Mobility, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Sales Performance Management (SPM)

        The stakes have never been higher for suppliers of interactive business intelligence. Our benchmark research on business analytics finds that businesses overwhelmingly (89% of participants) want simpler analytics and metrics, and usability (57%) and functionality (47%) are the two most important evaluation criteria according to our Value Index vendor and product assessment methodology. In addition our business analytics research, 38 percent said that accessing analytics and metrics via mobile...

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        Topics: Big Data, Mobile, Social Media, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Mobility, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Sales Performance Management (SPM)

        I attended the annual MicroStrategy World in Miami to check on the progress this company known for business intelligence (BI) software has made in expanding into a mobile platform and tools company that also announced a new version of its products. While MicroStrategy’s efforts in mobile BI and cloud computing are ahead of its competitors in the BI industry, they’re not its only expansion points for enterprise software.

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        Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Mobility, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Sales Performance Management (SPM)

        While we will wait until January to publish our recommendations for the new year, we can digest the lessons learned in 2011 within the technology markets and with Ventana Research right now. That’s appropriate, since we at Ventana Research are committed to helping you with solid information and education. We help thousands of organizations make a better, faster, safer, smarter and more cost-effective environment for leveraging technology to its fullest extent. Our benchmark research worldwide...

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        Topics: Social Media, Sustainability, Market Research, Operational Performance Management (OPM), Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Enterprise Software, Governance, Risk & Compliance (GRC), Information Technology, Location Intelligence, Mobility, Operational Intelligence, Business Performance Management (BPM), CFO, Customer Performance Management (CPM), Financial Performance Management (FPM), Industry Analyst, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Technology, Workforce Performance Management (WPM)

        Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, 

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        Topics: Salesforce.com, SAP, Human Capital Management, Marketing, Operational Performance Management (OPM), Business Technology, Chatter, CIO, Cloud Computing, Information Management, Oracle, Business Applications, Business Performance Management (BPM), CFO, COO, CRM, HR, Sales Performance Management (SPM), SalesCloud, Service Cloud, SFA, Supply Chain Performance Management (SCPM), Talent Management, Workforce Performance Management (WPM), Digital Technology

        I attended the annual SAP Influencer Summit (Twitter #SAPSummit), at which executives from SAP meet with analysts and customers from around the world to discuss the company’s direction. Pointing out that in 2012 SAP will reach its 40th anniversary of operations, chief communications officer Hubertus Kulpus and chief marketing officer Jonathan Becher kicked off the summit, then passed the microphones to co-CEO Jim Hagemann-Snabe and CTO Vishal Sikka for overviews of the business and technology...

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        Topics: Mobile, Sales, SAP, Social Media, Sustainability, Human Capital Management, Operational Performance Management (OPM), Smart Phones, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, CIO, Cloud Computing, Governance, Risk & Compliance (GRC), Information Management, Information Technology, Location Intelligence, Operational Intelligence, Business Applications, Business Performance Management (BPM), CFO, COO, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), HR, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Sybase, Tablets, Talent Management, Workforce Performance Management (WPM), Digital Technology

        I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and I want to comment on some of its findings. Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in marketing and that 65 percent of organizations are not prepared to deal with them. My...

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        Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Business Analytics, Business Mobility, Business Technology, Cloud Computing, Business Performance Management (BPM), CMO, Customer Performance Management (CPM), Demand Generation, Sales Performance Management (SPM)
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          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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