Mark Smith's Analyst Perspectives

Magnitude is Exemplary in the 2021 PIM Value Index

Posted by Mark Smith on Jul 19, 2021 3:00:00 AM

We are happy to share some insights about Magnitude Agility PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

VR_VI_PIM_Logo (4)We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements.

In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Magnitude and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research.

Magnitude, a technology provider focused on data- and process-centric efforts, provides a dedicated solution called Agility PIM, which can be used alongside its broader portfolio. It was categorized as an Exemplary Vendor and ranked fifth overall in the Value Index. Magnitude performed its best in Capability, and was a Value Index Leader in TCO/ROI, Adaptability and Reliability.

Ventana_Research_Value_Index_PIM_Vendor_Chart_2021_MagnitudeMagnitude’s dedicated approach to PIM and its continued investment in the marketing and product line has directly impacted its performance in this Value Index. Its high ranking in Reliability and Adaptability resulted from its long-term ability to operate PIM processes and connect to a wide range of applications and systems in the enterprise.

Though it performed well across all seven categories, Magnitude can improve on its Usability by supporting a broader range of personas and intelligence to support them. Small improvements can be made in the customer experience and the journey and processes it provides to deliver an optimal relationship on its website.

This assessment was based on Magnitude’s product information management applications available at end of April of 2021— Agility PIM 8.0 sp7 and nothing new has been released since the publishing of the Value Index.

The role of PIM for every organization is to ensure the most accurate and engaging product information that supports customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that meets the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes.

This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.


Mark Smith

Topics: Marketing, Data Governance, Data, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Sales, data operations

Mark Smith

Written by Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.