Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Mark Smith's Analyst Perspectives

        << Back to Blog Index

        Bluestone PIM Named a Vendor of Assurance in the 2021 Value Index

        We are happy to share some insights about Bluestone PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

        VR_VI_PIM_Logo (8)We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements.

        In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Bluestone PIM and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research.

        Ventana_Research_Value_Index_PIM_Vendor_Chart_2021_Bluestone_PIMBluestone PIM, a Nordic-based vendor of PIM, was categorized as a Vendor of Assurance and ranked ninth overall in the Value Index. It performed its best in Capability.

        Bluestone PIM enables digital merchandising for those looking to bring a simpler approach to the use of PIM. Its product operates in a multi-tenant software as a service with its integrated digital asset management.

        Without the necessity of IT and methods to integrate PIM into data infrastructure, the value in having a dedicated business approach is noticeable in the actual product.

        Our assessment finds room for improvement in the product’s broader approach to Manageability and Usability for the entire enterprise. Its performance outside of Capability demonstrates where it can make improvements for the overall product experience. It can also improve upon what it provides in TCO/ROI and the means for which organizations make a business case for investment. Despite not being at the top of the Value Index, the vendor’s approach and focus has enabled it to be a growing provider of PIM across the globe.

        This assessment was based on Bluestone PIM’s product information management applications available at end of March of 2021 — its March release. Since the release of the Value Index, Bluestone PIM released Personalized Product Editor that enables configuration of the PIM experience internally but also with external constituents like a supplier portal. Bluestone PIM is also the first PIM provider to become a member of the MACH (microservices-based, application programming interface-first, cloud-native, SaaS and headless) Alliance to simplify the integration of technology, which is supported by its Data Feed 2.0 to ensure API-level access to product information.

        The role of PIM for every organization is to ensure the most accurate and engaging product information that supports the customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that can meet the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes.

        This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.


        Mark Smith


        Mark Smith
        Partner, Head of Software Research

        Mark Smith is the Partner, Head of Software Research at ISG and Ventana Research leading the global market agenda as a subject matter expert in digital business and enterprise software. Mark is a digital technology enthusiast using market research and insights to educate and inspire enterprises, software and service providers.


        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all

        Analyst Perspectives Archive

        See All