Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Mark Smith's Analyst Perspectives

        SnapLogic, a provider of data integration in the cloud, this week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. As our research agenda for 2013 outlines, dealing with data in the cloud is very important to organizations. At the same time, businesses need to be able to integrate their big data with all their technology assets, as I pointed out recently.

        Read More

        Topics: Big Data, R, Salesforce.com, Operational Performance Management (OPM), SnapLogic, Business Analytics, Cloud Computing, Cloudera, Data Integration, Information Management, Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM)

        Big data involves interplay between different data management approaches and business intelligence and operational systems, which makes it imperative that all sources of business data be integrated efficiently and that organizations be able to easily adapt to new data types and sources. Our recent big data benchmark research confirmed that big data storagetechnologies continue to follow many approaches, including appliances, Hadoop, and in-memory and specialized DBMSes. With the variety,...

        Read More

        Topics: Big Data, Data Quality, Master Data Management, Business Analytics, Cloud Computing, Data Integration, Information Management, Operational Intelligence, Information Applications (IA), Information Management (IM)

        Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39 percent of organizations. To deepen the sophistication of their analytics, businesses can add geographic context and maps to business intelligence applications to create what we call location intelligence. Applications and tools with a geographic and spatial context can help deliver new and deeper insights to business. Information...

        Read More

        Topics: Social Media, Geographic Information Systems, GIS, Location Analytics, Operational Performance Management (OPM), Spatial Data Quality, Business Analytics, Business Intelligence, Cloud Computing, Information Management, Location Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM)

        Managing data efficiently across the enterprise continues to be a large challenge for both business units and IT. Organizations need data supplied in a consistent format and timely manner to help manage their activities and processes, but some do not look beyond conventional approaches to improvement. Today’s large volumes of data make it more difficult to understand the relationships among data and the role of location-related data. Our 2012 benchmark research on information management found...

        Read More

        Topics: Big Data, Master Data Management, Social Media, MDM, Operational Performance Management (OPM), Business Analytics, Business Intelligence, Cloud Computing, Data Governance, Information Management, Location Intelligence, Customer Performance Management (CPM), DG, Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM)

        Managing the access, storage and use of data effectively can provide businesses a competitive advantage. Last year I outlined what the big deal is in big data, as the initial focus on the volume, velocity and variety of data – what my colleague Tony Cosentino calls the three V’s – is only one small piece of how organizations should evaluate this technology. The more balanced approach is to include what he calls the three W’s – the what, so what and now what, which shifts the focus to an...

        Read More

        Topics: Big Data, Master Data Management, Predictive Analytics, MDM, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, CIO, Cloud Computing, Data Governance, Data Integration, Information Management, Location Intelligence, Operational Intelligence, Information Applications (IA), Information Management (IM), Product Information Management, Sales Performance Management (SPM), Workforce Performance Management (WPM)

        To maximize the potential of their investments, businesses must manage product information, yet for many businesses product information is scattered and duplicated in many systems, which leads to duplication of effort, incorrect information about product descriptions and prices and improper tracking of products, all of which increase costs and waste time. At the same time, for marketing products and streamlining their distribution through sales channels, making product information accessible to...

        Read More

        Topics: Big Data, Master Data Management, Sales, Operational Performance Management (OPM), CIO, Information Management, Business Performance Management (BPM), Commerce, Customer Performance Management (CPM), Information Management (IM), Product Information Management, Sales Performance Management (SPM), Supply Chain Performance Management (SCPM)

        The technology ecosystems are expanding rapidly and the use of big data and cloud computing challenge organizations to process information efficiently and deliver consistent high-quality data. To address these issues, Informatica has introduced two new offerings.

        Read More

        Topics: Big Data, Social Media, Operational Performance Management (OPM), Business Analytics, Cloud Computing, Data Integration, Informatica, Information Management, Business Performance Management (BPM), Information Applications (IA), Information Management (IM), Strata+Hadoop

        At the recent Teradata’s annual Partners user conference, the company outlined its expanding role as a provider distributed information architecture technology. My colleague Tony Cosentino assessed Teradata’s business analytics and big data strategy, but there is more under the covers in regards to the company’s expanding role for big data and enterprise architectures. Over the last several decades Teradata has been known for providing enterprise data warehouse appliances, such as its unveiling...

        Read More

        Topics: Big Data, QlikView, SAS, alteryx, Business Analytics, Hortonworks, Information Management, Location Intelligence, Operational Intelligence, Information Management (IM), IT Performance Management (ITPM), Strata+Hadoop

        Salesforce is a global software-as-a-service (SaaS) company to be reckoned with. The swarming crowds at its Dreamforce event last week were estimated to exceed 90,000. The company is rapidly growing an ecosystem that includes Sales, Service and Marketing Clouds; Force.com for building applications; and Data.com for storing data in the cloud centrally for use across Salesforce products. It is also focusing on social computing, as I outlined at the beginning of the event. Hundreds of Salesforce...

        Read More

        Topics: Big Data, Master Data Management, Salesforce.com, Social Media, Operational Performance Management (OPM), SnapLogic, Zyme Solutions, Business Analytics, Business Intelligence, CIO, Cloud Computing, Data Governance, Data Integration, Governance, Risk & Compliance (GRC), Informatica, Information Builders, Information Management, Business Performance Management (BPM), Customer Performance Management (CPM), Data, data integrity, database.com, IT Performance Management (ITPM), Kapow, Sales Performance Management (SPM)

        Ventana Research has just released the 2012 Value Index for Data Integration, in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for almost a decade. Our latest benchmark research in information management found that data integration is a critical component of information management strategies, according to 55 percent of organizations. Our benchmark research on organizations using this software not only uncovers best...

        Read More

        Topics: Big Data, Master Data Management, Microsoft, Pentaho, SAP, SAS, Social Media, Talend, Operational Performance Management (OPM), SnapLogic, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Data Governance, Data Integration, Governance, Risk & Compliance (GRC), IBM, Informatica, Information Builders, Information Management, Location Intelligence, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), IT Performance Management (ITPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Syncsort, Workforce Performance Management (WPM)
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All