Mark Smith's Analyst Perspectives

Information Optimization is a Key Benefit of Big Data Investments

Posted by Mark Smith on Mar 8, 2013 10:25:55 AM

Data is a commodity in business. To become useful information, data must be put into a specific business context. Without information, today’s businesses can’t function. Without the right information, available to the right people at the right time, an organization cannot make the right decisions nor take the right actions, nor compete effectively and prosper. Information must be crafted and made available to employees, customers, suppliers, partners and consumers in the forms they want it at the moments they must have it. Optimizing information in this manner is essential to business success. Yet I see organizations today focusing on investments in big data because they believe it can effortlessly bring analysts insights. That premise is incorrect.

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Topics: Appliances, Big Data, Analyst, Business Analytics, Cloud Computing, Hadoop, In-Memory Computing, Information Management, Information Applications (IA), Information Management (IM), Information Optimization