At MicroStrategy World in Cannes, France, MicroStrategy announced today the general availability of MicroStrategy Mobile for the Apple iPhone and iPad. This release adds another means of getting business information and metrics to a broad audience of mobile workers through their preferred technology. Supported by our benchmark research and in my recent blog I noted the growing demand by business for simpler access to mobile business intelligence.
The market for business intelligence (BI) and performance management has grown as more businesses see the need to understand, optimize and align performance at all levels of employees. But while the technology has evolved to become easier to use, organizations have been slow to use it to create performance metrics and key performance indicators (KPIs). At last that is starting to change. Our benchmark research in business intelligence and performance management found that 41 percent of organizations now deploy evaluation-based performance metrics, 29 percent are assessing them and others are planning to deploy some sort of metrics in the next year.