Mark Smith's Analyst Perspectives

Can We Trust Salesforce for Business in the Cloud?

Posted by Mark Smith on May 14, 2016 9:30:47 AM

I have been meaning to write about Salesforce since its Dreamforce 2015 conference. Salesforce provides a platform, tools and applications for business and IT who claims to be the ‘no software’ company which as you will read is exactly what happened on May 10th. Heck, Salesforce is making a lot of advances on its platform, its applications and even with Analytics and the Internet of Things. These changes are at the center of what at our analyst firm calls digital business innovation. Much of what it’s doing is very good, but now I am questioning whether the company’s foundation of business processes and technology platform has reached a point at which it can’t grow any further without impacting its own customers’ operations and success. That may be a harsh statement, but I think my reasoning will become clear as you read this perspective.

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Topics: Sales, Marketing, messaging, #NA14, Analytics, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Customer Service, IOT, CRM, Customer Performance Management (CPM), Sales Performance Management (SPM), Salesforce

Salesforce Analytics Cloud Delivers Wave of Elegant Dashboards

Posted by Ventana Research on Nov 5, 2014 8:25:12 AM

At this year's Dreamforce more than 140,000 people gathered in San Francisco to share the excitement about the use of technology for business. Salesforce.com’s annual conference has reached megashow status, which is a mixed blessing: Dreamforce remains social in its design, but it has become impersonal due to its size. In any case Salesforce had plenty to show off. The company has continued to enhance its cloud-based business applications for sales and customer service, and in the last year it has added marketing through acquisitions. It also has advanced the attraction of its cloud computing platform; even IT departments see its approach as a simple way to use and build applications, especially mobile ones which the ubiquity of smartphones and tablets have made critical to business. Cloud computing is becoming the defacto approach for new applications and software for business and now IT, and its importance continues to grow: Our benchmark research on business technology innovation shows that it is important or very important to more than half (57%) of organizations. At Dreamforce, Salesforce announced Salesforce1 Lightning (available in 2015), a way to assemble mobile applications that can operate across platforms. Salesforce makes the technical details of the mobile platform transparent and facilitates assembly of mobile applications.

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Topics: Sales, Operational Performance Management (OPM), Analytics, Business Analytics, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Sales Performance Management (SPM), Salesforce

Qvidian Helps Sales Optimize Execution

Posted by Mark Smith on Apr 23, 2014 10:02:20 AM

Few sales organizations realize their full potential, partly because they don’t execute well. We urge organizations to move beyond conventional wisdom in how they think about executing sales processes and have placed methods for making improvement to sales execution at the center of our research on sales in 2014. In our recent research on sales forecasting almost half (44%) of sales organizations said they have impediments that are motivating management to consider further investment in sales technology, and the most common of those is inconsistent execution (for 53%). Many sales organizations don’t use training in a consistent manner and fail to automate processes to gain efficiency.

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Topics: Operational Performance Management (OPM), Qvidian, sales analytics, Sales Coaching, Sales Force Automation, Business Analytics, Cloud Computing, Sales Performance Management (SPM), Salesforce, SFA

Informatica Establishes Order from Information Chaos

Posted by Mark Smith on Mar 11, 2013 4:06:35 PM

I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration provider offers a portfolio of information management software that supports today’s big data and information optimization needs. Informatica is busy making changes in its presentation to the market and its marketing and sales efforts. New executives, including new CMO Marge Breya, are working to communicate what is possible with Informatica’s product portfolio, and it’s more than just data integration.

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Topics: Big Data, Data Quality, Master Data Management, MDM, Business Analytics, Cloud Computing, Data Governance, Data Integration, Data Management, Governance, Risk & Compliance (GRC), Hadoop, Informatica, Information Management, Location Intelligence, Operational Intelligence, Business Intelligence (BI), CEP, Informatica Cloud, Information Management (IM), IT Performance Management (ITPM), Salesforce

SnapLogic is Making Big Data Integration as a Service a Hadoop Reality

Posted by Mark Smith on Mar 1, 2013 10:11:12 AM

SnapLogic, a provider of data integration in the cloud, this week announced Big Data-as-a-Service to address businesses’ needs to integrate and process data across Hadoop big data environments. As our research agenda for 2013 outlines, dealing with data in the cloud is very important to organizations. At the same time, businesses need to be able to integrate their big data with all their technology assets, as I pointed out recently.

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Topics: Big Data, R, Operational Performance Management (OPM), SnapLogic, Business Analytics, Cloud Computing, Cloudera, Data Integration, Information Management, BIRST, Customer Performance Management (CPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM), Salesforce

Oracle Fusion for CRM and HCM Ready with a Mobile Tap

Posted by Mark Smith on Oct 4, 2012 12:10:20 PM

I attended Oracle’s annual OpenWorld conference this week. The company claims it holds the world’s largest technology conference, with 50,000 attendees and a million people viewing sessions online. It was a great opportunity to get close to the Oracle Fusion Applications, which the company presented as proven and ready, with customers using them on-premises and in private and public cloud computing usage methods. In keynotes from executives Larry Ellison, Mark Hurd and Thomas Kurian and application-focused sessions with executives Steve Miranda and Chris Leone, Oracle repeated the message that Fusion Applications are not just for cloud computing and web services but are also accessible through mobile technology called Oracle Fusion Tap that operates natively on the Apple iPad. The company left no confusion about its applications’ readiness for cloud and mobile computing, and provided insight into future advancements.

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Topics: Sales, SAP, Social Media, Mobile Technology, Operational Performance Management (OPM), Social Collaboration, Business Analytics, Business Collaboration, Cloud Computing, Oracle, Business Intelligence (BI), Business Performance Management (BPM), CRM, Customer Performance Management (CPM), Information Management (IM), Sales Performance Management (SPM), Salesforce, SFA, Workday, Workforce Analytics, Workforce Performance Management (WPM)

Salesforce Struggles to Deliver on the Dream of Analytics

Posted by Mark Smith on Sep 21, 2012 12:35:51 PM

I was at the Salesforce.com Dreamforce conference this week to hear about the latest advancements from the cloud computing software giant. Salesforce has helped revolutionize cloud computing for business, and its social media and collaborative technologies help advance business processes in sales, customer service and improve the interactions between employees, partners and customers. Salesforce has made great advancements in cloud, social and mobile technology, as I have assessed and my colleague did too.

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Topics: Big Data, Predictive Analytics, QlikView, Social Media, Gooddata, KXEN Informatica, Operational Performance Management (OPM), SnapLogic, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, InetSoft, Operational Intelligence, BIRST, Business Intelligence (BI), Business Performance Management (BPM), Cloud9 Analytics, Customer Performance Management (CPM), Domo, Financial Performance Management (FPM), Information Applications (IA), Information Builder iway, Information Management (IM), Roambi, Sales Performance Management (SPM), Salesforce

Are You Dreaming Social? Salesforce Is!

Posted by Mark Smith on Sep 18, 2012 10:47:07 AM

The annual Salesforce.com Dreamforce conference (Twitter: #DF12), just underway, may be the largest software conference ever, with attendance, physically and on the Internet, expected to be 90,000. Certainly, as one of the largest software events of 2012, this conference will be heavily covered via social media, while under the roof of the Moscone Center and surrounding hotels Salesforce will be demonstrating the power of using social media concepts in the enterprise and combining those concepts with collaboration software. Salesforce, which has become a cloud computing and software–as-a-service force in the industry, is publicizing its new efforts in marketing and in work applications. Once a conference for marketing and sales professionals, Dreamforce is now a technology and IT event that interests many IT organizations that are examining how renting software on the Internet can help their efforts and support their business priorities more efficiently than purchasing it.

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Topics: Big Data, Social Media, Operational Performance Management (OPM), Research, SFDC, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Operational Intelligence, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Dreamforce, Financial Performance Management (FPM), Information Applications (IA), Information Management (IM), Sales Performance Management (SPM), Salesforce, Supply Chain Performance Management (SCPM), Workforce Performance Management (WPM)

Can You Trust Salesforce and Rypple for Performance Management?

Posted by Mark Smith on Mar 30, 2012 5:41:37 PM

Salesforce has begun to toot its marketing horn about its new capabilities for performance management through its acquisition of Rypple, a provider of software designed for social collaboration for improving employee engagement. I have already discussed this acquisition (See: Salesforce.com looking for a Successful Rypple in Human Capital Management) and have actually signed up for and used the software. Rypple has introduced some great innovations to promote feedback and dialogue between employees and managers. Salesforce has expanded what this software can be used for in an organization with its latest announcement, as it discussed at its Cloudforce conference and posted on YouTube. Rypple has many cutting-edge customers, including Facebook, that are looking for a different approach to talent management processes than that of the traditional HR organizations in well-established industries. However, anyone expecting to use the application to replace existing performance management software will find Salesforce’s announcement to be a little premature based on the state of the application and capabilities.

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Topics: Social Media, Human Capital Management, human resources, learning management systems, LMS, Operational Performance Management (OPM), Performance, Recruiting, Research, SuccessFactors, succession, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Mobility, Business Performance Management (BPM), Compensation, HR, HRMS, Jobscience, Rypple, Saba, Sales Performance Management (SPM), Salesforce, Talent Management, Workforce Analytics, Workforce Performance Management (WPM)

The Jobscience of Human Capital Management

Posted by Mark Smith on Mar 30, 2012 1:36:39 PM

New human capital management solutions are entering the market, aiming to simplify recruiting, hiring, onboarding and managing employees. Many such applications focus on talent management for use after employees are hired, but vendors also need to streamline tasks for recruiters, HR administrators and hiring managers. Jobscience provides software that simplifies the processes of getting the talent you want to hire ready to work as quickly as possible.

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Topics: Social Media, Sustainability, Human Capital Management, human resources, learning management systems, LMS, Performance, Recruiting, Research, succession, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Governance, Risk & Compliance (GRC), Mobility, Business Performance Management (BPM), Compensation, Financial Performance Management (FPM), HR, HRMS, Information Applications (IA), Information Management (IM), Jobscience, Rypple, Sales Performance Management (SPM), Salesforce, Talent Management, Workforce Analytics, Workforce Performance Management (WPM)