Mark Smith's Analyst Perspectives

Businesses Can Turn to Scribe for Integration in the Cloud Anytime

Posted by Mark Smith on Apr 5, 2013 11:07:24 AM

Businesses continue to try to increase productivity and simplify tasks in order to use their time smarter. Our recent business technology innovation research found that, when it comes to analytics, 44 percent of organizations spend the most time on data-related tasks. With lack of resources being the largest issue impeding the adoption of technology, IT must operate efficiently while getting business the data it needs on a timely basis. Scribe Solutions has a business-centric data integration solution that operates in the cloud. Over the last 15 years Scribe has accumulated more than 12,000 customers worldwide that span from Fortune 500 to midsize to small organizations. Scribe enables business to access marketing and sales data (part of CRM) like that in Microsoft Dynamics. It has built a strong presence indirectly and through Microsoft partners; it claims to have more than 1,000 partners, and has been expanding efforts to broaden its position by supporting a range of data sources, including Salesforce.com.  Scribe focuses on what I call information optimization, providing value from information management investments, as I outlined in our research agenda.

Read More

Topics: Microsoft, Marketo, On24, Operational Performance Management (OPM), SilverPop, Data Integration, Information Management, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), FinancialForce, Information Applications (IA), Information Management (IM), Information Optimization, Intuit Quicken, IT Performance Management (ITPM), Sales Performance Management (SPM), Scribe Software, Xactly

Get the Most from Dreamforce for Your Sales Force

Posted by Mark Smith on Aug 30, 2011 12:31:04 PM

Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference. 

Read More

Topics: Sales, Salesforce.com, Social Media, Marketing, Marketo, Merced Systems, Operational Performance Management (OPM), Qvidian, Revenue Performance, Sales Force Automation, Sales Operations, Zilliant, Zyme Solutions, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, Business Performance Management (BPM), Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud9, CMO, CRM, Customer Performance Management (CPM), Financial Performance Management (FPM), Sales Performance Management, Sales Performance Management (SPM), SFA, Varicent, Vendavo, Workforce Performance Management (WPM), Xactly

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on Aug 29, 2011 10:03:25 AM

The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.

Read More

Topics: Social Media, Apprimo, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketo, Operational Performance Management (OPM), Pardot, Revenue Performance, Sales Force Automation, Business Analytics, Business Collaboration, Business Mobility, Cloud Computing, IBM, ActOn Software, Business Performance Management (BPM), CFO, CMO, CRM, Customer Performance Management (CPM), Demand Generation, Eloqua, Financial Performance Management (FPM), iContact, Sales Performance Management (SPM), Salesforce, SFA, Unica