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For almost two decades, Vitria has been harvesting data across networks
and systems and using events to drive operational intelligence using the science of complex event processing (CEP). The company won the 2012 Ventana Research Technology Innovation Award in the category of Operational Intelligence for KPI Builder, and in past years its customer TXU Energy won our Leadership Award. Last year my colleague Richard Snow assessed how Vitria uses big data from sources inside and outside the enterprise to enable timely action across the organization. Vitria can parse big data in motion across the network through its correlation, workflow and analytic architecture and compare it with historical data to provide insights for those responsible for taking action.
The announced release of the Operational Intelligence 4 product suite is a significant milestone for the company, which has not always gotten credit for innovation and advancements that go well beyond traditional business analytics and business intelligence. The platform can operate on-premises or in the cloud. Vitria’s support for the cloud is a good decision, as our operational intelligence research finds that this approach is now preferred in more than a fifth (21%) of organizations.
Vitria 4 addresses the largest barrier to operational intelligence, the lack 
of resources (41%). Vitria has made it simple to engage with the technology, so any analyst or IT professional that has experience in using business intelligence tools and any knowledge of data can easily assemble metrics for analysis. The Vitria Launchpad provides direct access to the tools of the suite and applications designed for specific tasks. The focus in this release was to make it simpler to apply analytics – a smart choice, as our research found that defining metrics (37%), assign thresholds for alerts (35%) and presenting analytics in dashboards (35%) are the top three most important capabilities for operational intelligence. With Process Analyzer and Process Tracker users can define and apply metrics and view them in Process Discovery. This focus on in-context visual discovery is essential, as other technology approaches just represent the outcome and state of data.
Vitria’s approach allows for immediate root-cause analysis to determine where bottlenecks or issues occur, saving time and headaches for analysts. Using process metrics and presenting them visually but letting analysts see and adjust the underlying query and processing language makes this one of the most powerful products on the market today. Users can monitor events and use Vitria KPI Builder to provide intuitive dashboards, gaining the power of business intelligence against big data in motion and at rest. The software goes beyond the doldrums of traditional dashboards and basic business charts to create visualizations that are easy for anyone to understand and act upon. Having the ability to process data at any velocity is essential; not everyone needs real-time measurements, but people do need data at a pace they are able to measure and act upon. Giving analysts the ability to analyze critical event relationships such as thresholds, time and aggregation were the top considerations indicated in our research.
Beyond all the great capabilities is the usability of this new release. Our research finds that usability is the most important evaluation criteria in 62 percent of organizations. Vitria’s technology can be used by people in a variety of roles, from business analysts to managers, who want to see how the company is operating at any time of the day. The largest issue organizations have today with operational intelligence is not having access to all event sources; that has become simpler for analysts to integrate within Vitria 4 and its Analyst Workbench through the definition and connectors to event and data sources.
Vitria’s investments in its platform should pay off, as organizations’ 
ability to focus on action based on timely insights is becoming not just a mantra but a reason that organizations are reassessing their existing technology and architectural approaches. Not every company has deployed technology designed to mesh with its data and events across a network. Our research has found that those organizations that use specialized tools designed for operational intelligence are more satisfied (91%) compared to those that use generic business intelligence tools (76%). This is important, as many organizations are focused on cycling data quickly through processing windows and using business intelligence even though the data may not be in the proper context, limiting its value.
Vitria has made a major step forward in bringing operational intelligence and big data together to provide a powerful platform and tools for business and IT. It lets organizations assemble specific applications that can be deployed to address specific business process or departmental needs, giving it the level of customization that many organizations expect from technology today. The integration of Hadoop to handle big data and sources across the Internet, including Twitter, enhances the possibility of gaining more intelligence from an organization’s information. I am looking forward to seeing Vitria enhance access to and integration with information from smartphones and tablets for mobile users, and seeing it improve how collaboration technology can also enhance an organization’s operational intelligence network.
Don’t miss researching how Vitria can help drive more effectiveness and productivity in your organization. Vitria fulfills the operational intelligence vision of integration of business analytics and big data on a real- and right-time platform to support actionable insights on metrics that representing how your business operates.
Regards,
Mark Smith
CEO & Chief Research Officer
I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration provider offers a portfolio of information management software that supports today’s big data and information optimization needs. Informatica is busy making changes in its presentation to the market and its marketing and sales efforts. New executives, including new CMO Marge Breya, are working to communicate what is possible with Informatica’s product portfolio, and it’s more than just data integration.
Big data and cloud computing have placed challenges on IT in its roles as both a facilitator and in providing governance and compliance with policies and regulations, including access and security. IT compliance costs are 
increasing, according to 53 percent of heavily regulated organizations, and even 17 percent of those subject to little or no regulation, according to our governance, risk and compliance research. CIOs should examine Informatica’s product portfolio to see how to increase efficiency in the access, governance and integration of data in IT systems for more effective business processes including those that are GRC related.
Governance over transactional, interaction and analytical systems is a complex task. Late last year I wrote about Informatica’s latest efforts in big data and cloud computing; the company is now shipping its PowerCenter Big Data Edition, which facilitates integration with Hadoop. I have written about how integration with big data is broken today as organizations struggle not just with Hadoop but also with other big data technologies. Informatica provides tools to parse data so it can be profiled and processed efficiently. For example, Informatica can perform natural language processing to extract entities from text within unstructured data that can help in a range of tasks including those related to IT need to perform reviews of data.
With its latest tools, Informatica has stepped beyond the Informatica Cloud Winter 2013 release, which started the software down the path of bringing master data management (MDM) and data governance into the cloud. The Cloud Spring 2013 release, expected in April, is about providing enterprise capabilities in the cloud. New Cloud Data Masking can help secure sensitive or confidential data; our data in the cloud research found that data security is the number one concern in 63 percent of organizations. A data loader for Salesforce makes a bulk read and write license available; I have written about how providing data plumbing is your business, as Salesforce has failed to meet customers’ needs in this area.
Informatica last month acquired Active Endpoints, whose Cloud Extend applies cloud-based workflow services to what would regularly just be state-based applications, such as Salesforce applications for SFA. Cloud Extend lets managers map out the steps that should be taken in an application and prompts users for action. This application, which is designed for line of business and analysts, can provide value for both business and centralized IT. Informatica is making it more efficient to set up and establish integration across the cloud, and its ability to subset data and support sandbox environments helps its customers reduce costs and time to get up and running.
Informatica has announced it is offering prepackaged integration with NetSuite and Workday applications that operate in the cloud in its Cloud Connector Marketplace Mall. This is a welcome step; Informatica needs to invest further to develop cloud connectors for the larger group of cloud computing applications in use today, as it has many more to address to reach critical mass or universal connectivity. The good news is that many software organizations that operate in the cloud, including MicroStrategy, Ultimate Software and Xactly, are embedding Informatica to improve their ability to be efficient with data and support customers’ needs. In its Spring release Informatica will also provide connectivity to Amazon Redshift, Oracle CRM On Demand and Microsoft Dynamics AX. The announced move to support Amazon Redshift is important as more organizations look to embrace cloud computing for their data storage and processing needs.
At the analyst summit Informatica presented its vision of the future of cloud as an IT-led activity, saying that the days that line of business owned and led cloud effort are past. In this the company could not be more wrong, as subscription and access to cloud applications and services by business continues to grow as their need for them increases when they get little to no support from IT. While IT might be getting engaged and starting to leverage this utility of computing, they are no way leading or controlling what business is doing. We continue to see this in sales, marketing, customer service, operations, human resources and even finance. In the end, business is held accountable for business processes and outcomes, and I do not see any research points that indicate this will change in the near future. What is needed is more of an adaptive environment where analysts and business can facilitate more interactions through data requests and tasks, not just stewardship and increasing the quality of the data that exists, which is only part of the bottleneck.
Informatica also provided more insight to how it uses Virtual Data Machine, where Informatica products can operate across platforms and environments yet be insulated from their differences. I would expect to hear more from the company on where this can play a role in cloud and hosted environments as much as it can in on-premises environments. Ultimately this technology should be able to support more integration points and partners as it has done with Teradata; Informatica recently announced further support for Teradata Unified Data Architecture, where it can streamline data integration from within the Informatica Virtual Data Machine to environments like Teradata.
Informatica also continues its strategic partnership with Heiler, which it is in the process of acquiring and expected by year end if approved by German regulatory review. Since my analysis of the announcement last fall the companies have been working to integrate MDM with product information management (PIM). Informatica has come to recognize that PIM is not MDM; they have different business and IT requirements, but together they can be a valuable combination. This simple position is not generally accepted by the majority of IT analysts, who have led many of the largest of software companies into the IT approach, which our PIM benchmark research has found is wrong, and which led me to write a perspective on how PIM is for business. Heiler, which we rated as Hot in our 2012 Value Index for Product Information Management, plus Informatica, which was Hot in our 2012 Value Index for Data Integration, combined might be the next PIM powerhouse.
Informatica continues to expand its portfolio to support a range of real-time operations needs. It recently released a new version of Informatica Ultra Messaging that my colleague Robert Kugel assessed. Beyond the near-real-time features is Informatica’s capability of handling complex event processing (CEP) and what we call operational intelligence in its products. Unfortunately, with such a busy product portfolio, Informatica’s CEP and operational intelligence capabilities are rarely marketed and not very well known. Our benchmark research finds that activity or event monitoring is a top priority in 62 percent of organizations, and that is exactly what Informatica PowerCenter offers.
I expect to see more big steps forward for Informatica, as it has many development initiatives that are still confidential that will continue its expansion as an information-centered software provider. As technology providers such as Informatica are further pressured to demonstrate business value, we will see a further shift to what we call information optimization, which is in the end what business needs on a more timely and consistent basis, as I have outlined in our research agenda.
Informatica finds its customers moving to being stewards of business data but need to move further to supporting analysts’ needs for data to perform analytics. Our latest research finds that 42 percent of organizations are still impeded by data-related tasks preventing them from handling analytic ones. This has led to the startling reality, found in 
our latest research into spreadsheets, that spreadsheets are used 74 percent of the time for business intelligence tasks, despite the fact that they are responsible for a high amount of errors from the manual copy, paste and calculation tasks. The need to remedy data-related problems should help Informatica bridge the data divide between business and IT. Informatica continues to be bullish on its growth opportunities, and it does not have to convince me, as our research for a decade has shown the need for rationalization to improve efficiency and profitability.
Regards,
Mark Smith
CEO & Chief Research Officer
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