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I recently attended the annual Informatica analyst summit to get the latest on that company’s strategy and plans. The data integration provider offers a portfolio of information management software that supports today’s big data and information optimization needs. Informatica is busy making changes in its presentation to the market and its marketing and sales efforts. New executives, including new CMO Marge Breya, are working to communicate what is possible with Informatica’s product portfolio, and it’s more than just data integration.
Big data and cloud computing have placed challenges on IT in its roles as both a facilitator and in providing governance and compliance with policies and regulations, including access and security. IT compliance costs are 
increasing, according to 53 percent of heavily regulated organizations, and even 17 percent of those subject to little or no regulation, according to our governance, risk and compliance research. CIOs should examine Informatica’s product portfolio to see how to increase efficiency in the access, governance and integration of data in IT systems for more effective business processes including those that are GRC related.
Governance over transactional, interaction and analytical systems is a complex task. Late last year I wrote about Informatica’s latest efforts in big data and cloud computing; the company is now shipping its PowerCenter Big Data Edition, which facilitates integration with Hadoop. I have written about how integration with big data is broken today as organizations struggle not just with Hadoop but also with other big data technologies. Informatica provides tools to parse data so it can be profiled and processed efficiently. For example, Informatica can perform natural language processing to extract entities from text within unstructured data that can help in a range of tasks including those related to IT need to perform reviews of data.
With its latest tools, Informatica has stepped beyond the Informatica Cloud Winter 2013 release, which started the software down the path of bringing master data management (MDM) and data governance into the cloud. The Cloud Spring 2013 release, expected in April, is about providing enterprise capabilities in the cloud. New Cloud Data Masking can help secure sensitive or confidential data; our data in the cloud research found that data security is the number one concern in 63 percent of organizations. A data loader for Salesforce makes a bulk read and write license available; I have written about how providing data plumbing is your business, as Salesforce has failed to meet customers’ needs in this area.
Informatica last month acquired Active Endpoints, whose Cloud Extend applies cloud-based workflow services to what would regularly just be state-based applications, such as Salesforce applications for SFA. Cloud Extend lets managers map out the steps that should be taken in an application and prompts users for action. This application, which is designed for line of business and analysts, can provide value for both business and centralized IT. Informatica is making it more efficient to set up and establish integration across the cloud, and its ability to subset data and support sandbox environments helps its customers reduce costs and time to get up and running.
Informatica has announced it is offering prepackaged integration with NetSuite and Workday applications that operate in the cloud in its Cloud Connector Marketplace Mall. This is a welcome step; Informatica needs to invest further to develop cloud connectors for the larger group of cloud computing applications in use today, as it has many more to address to reach critical mass or universal connectivity. The good news is that many software organizations that operate in the cloud, including MicroStrategy, Ultimate Software and Xactly, are embedding Informatica to improve their ability to be efficient with data and support customers’ needs. In its Spring release Informatica will also provide connectivity to Amazon Redshift, Oracle CRM On Demand and Microsoft Dynamics AX. The announced move to support Amazon Redshift is important as more organizations look to embrace cloud computing for their data storage and processing needs.
At the analyst summit Informatica presented its vision of the future of cloud as an IT-led activity, saying that the days that line of business owned and led cloud effort are past. In this the company could not be more wrong, as subscription and access to cloud applications and services by business continues to grow as their need for them increases when they get little to no support from IT. While IT might be getting engaged and starting to leverage this utility of computing, they are no way leading or controlling what business is doing. We continue to see this in sales, marketing, customer service, operations, human resources and even finance. In the end, business is held accountable for business processes and outcomes, and I do not see any research points that indicate this will change in the near future. What is needed is more of an adaptive environment where analysts and business can facilitate more interactions through data requests and tasks, not just stewardship and increasing the quality of the data that exists, which is only part of the bottleneck.
Informatica also provided more insight to how it uses Virtual Data Machine, where Informatica products can operate across platforms and environments yet be insulated from their differences. I would expect to hear more from the company on where this can play a role in cloud and hosted environments as much as it can in on-premises environments. Ultimately this technology should be able to support more integration points and partners as it has done with Teradata; Informatica recently announced further support for Teradata Unified Data Architecture, where it can streamline data integration from within the Informatica Virtual Data Machine to environments like Teradata.
Informatica also continues its strategic partnership with Heiler, which it is in the process of acquiring and expected by year end if approved by German regulatory review. Since my analysis of the announcement last fall the companies have been working to integrate MDM with product information management (PIM). Informatica has come to recognize that PIM is not MDM; they have different business and IT requirements, but together they can be a valuable combination. This simple position is not generally accepted by the majority of IT analysts, who have led many of the largest of software companies into the IT approach, which our PIM benchmark research has found is wrong, and which led me to write a perspective on how PIM is for business. Heiler, which we rated as Hot in our 2012 Value Index for Product Information Management, plus Informatica, which was Hot in our 2012 Value Index for Data Integration, combined might be the next PIM powerhouse.
Informatica continues to expand its portfolio to support a range of real-time operations needs. It recently released a new version of Informatica Ultra Messaging that my colleague Robert Kugel assessed. Beyond the near-real-time features is Informatica’s capability of handling complex event processing (CEP) and what we call operational intelligence in its products. Unfortunately, with such a busy product portfolio, Informatica’s CEP and operational intelligence capabilities are rarely marketed and not very well known. Our benchmark research finds that activity or event monitoring is a top priority in 62 percent of organizations, and that is exactly what Informatica PowerCenter offers.
I expect to see more big steps forward for Informatica, as it has many development initiatives that are still confidential that will continue its expansion as an information-centered software provider. As technology providers such as Informatica are further pressured to demonstrate business value, we will see a further shift to what we call information optimization, which is in the end what business needs on a more timely and consistent basis, as I have outlined in our research agenda.
Informatica finds its customers moving to being stewards of business data but need to move further to supporting analysts’ needs for data to perform analytics. Our latest research finds that 42 percent of organizations are still impeded by data-related tasks preventing them from handling analytic ones. This has led to the startling reality, found in 
our latest research into spreadsheets, that spreadsheets are used 74 percent of the time for business intelligence tasks, despite the fact that they are responsible for a high amount of errors from the manual copy, paste and calculation tasks. The need to remedy data-related problems should help Informatica bridge the data divide between business and IT. Informatica continues to be bullish on its growth opportunities, and it does not have to convince me, as our research for a decade has shown the need for rationalization to improve efficiency and profitability.
Regards,
Mark Smith
CEO & Chief Research Officer
Our recent benchmark research on information management uncovered some startling facts about the level of technology adoption necessary for efficient information-centric organizations. Chief information officers (CIO) are responsible for the availability of information to their businesses in a consistent and timely basis, but in most organizations, information management is seen as just a delegated set of tasks and is not the CIO’s top priority. This unfortunate outlook can have a lasting impact on the efficiency and profitability of a business.
Our business analytics benchmark of more than 2,800 organizations found that two-thirds spend the majority of their time on data-related tasks rather than analytic ones. Analysts spend too much time using tools such as Microsoft Excel to copy and paste the data they need to communicate to meet information requests. Lack of availability and lack of consistency in a company’s information has a severe negative impact on its business analytics.
Our benchmark research on information management found some opportunities for
businesses to gain ground. Almost two-thirds (63%) have confidence in their organizations, saying they have the right team to improve information availability, but at the same time they admit that data spread across too many applications and systems (67%) and multiple versions of the truth (64%) are barriers to information management. Getting the right accurate information still plagues most organizations, and most do not have a plan to improve this situation. While organizations have complained for decades about lack of access or accuracy of the data, today the impact of these issues is better known. Only 19 percent of organizations indicate business and IT work well together, while 56 percent say they work fairly well together and are focused on improving. Most organizations still operate in silos and talk about working together more than they actually do.
Our research found a lack of adoption of key initiatives to help manage information assets more effectively. Even key initiatives that are completed, from master data management (MDM) (10%) to data virtualization, data quality, data integration and data governance (16%) are employed by just a fraction of organizations that should be mastering the science of information management. We saw some potential for improvement; initiatives in data integration and data quality are in effect at 28 percent of organizations, but in other areas the number was smaller. The majority of initiatives focus on customer-centric data: The number ranges from almost three-quarters of some organizations to much less in financial, employee, product and supplier data. These data-related initiatives are critical for organizations that need to deliver information management. An organization that does not have them completed and working together is taking significant business and financial risk by running at an unacceptably low level of efficiency and accuracy.
Information management in a distributed enterprise environment is no easy task when you need a common information warehouse. We found that too many incompatible tools (57%) and many unsynchronized metadata stores (42%) were the top two obstacles to having a common information warehouse.
IT management puts itself in a difficult situation when it fails to invest in resources
and technology to improve information asset management. While projects are being initiated and planned, in many cases data availability is not being improved fast enough to meet business needs. We found the largest obstacles were insufficient staffing (68%), inadequate budget (63%) and insufficient training and skills (59%), which means that many organizations are ignoring this issue or operating with less than skilled resources that are already overstretched.
This has to change, and our benchmark found a lot of potential places for improvement. CIOs need to create a strategic plan for information management to ensure they are focused on the factors necessary to equip their information architecture to meet business needs. Unfortunately, even as organizations begin to see the importance of information management, we have the current fixation on handling big data, which takes away resources that could be devoted to getting information management efforts in order. The reality is that big data does not operate efficiently without an efficient information management environment. Just adding another data source that is not well-integrated inevitably increases costs and uses more resources.
Your next step should be to make information management a strategic top agenda item for your CIO. Other priorities, including business analytics, business applications and big data, will not reach their full potential without top-notch information management that integrates business and IT efforts.
Regards,
Mark Smith
CEO & Chief Research Officer
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