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Stibo Systems has been providing product information management (PIM) software for decades. Its work has helped many organizations worldwide take control of their product information by developing a master definition that can be published acrossVR2015_LeadershipAwardWinnermany channels from Web to digital to print. We recognized its work with customers Delta Faucet and Masco Corp. in our 2015 Ventana Research Leadership Award in Information Management. In 2014 Stibo Systems customer Brady Corp. won a similar award for Information Optimization. I have made it clear  that in our view, when it comes to use all kinds of product content and data in business processes, product information management trumps master data management. Delivering value to business with PIM is much different than managing data infrastructure with MDM. There has been much angst in varying industry analyst views on this market segment. We analyze and rate vendors more rigorously than analyst firms that look at them only through an IT lens. Our methodology and framework put business first and IT second, and that shapes how we score vendors in PIM, MDM and other aspects of the software industry.

I recently wrote about VR_PIM_VI_HotVendor_2015the state of product information management, outlining the market and the vendors that play in it. This analysis followed our 2015 Product Information Management Value Index, based on six months of research assessing vendors and products. In the end Stibo Systems ranked first overall as a Hot Vendor. For more details, read the executive summary at no charge on our site.

Stibo Systems’ main product is STEP Trailblazer, which helps companies access, transform, manage and publish the range of product information. Our formal analysis in the Value Index, earlier this year, assessed version 7.2, and since then Stibo has released two upgrades, 7.3 and 7.4. In them Stibo addresses one of our criticisms by initiating more frequent releases and communicating better about them. In today’s fast-changing world, it is necessary to keep the market and customers up-to-date on the status of products. My analysis of STEP Trailblazer 7.3 shows an improved user experience in all aspects of the product, from administration to consumption, and improved productivity through management of tasks and advanced search. There also is better governance through workflow, rules and approvals accompanied by an audit trail. Addressing some challenges in adaptability that we identified, it has improved its APIs and integration points at user, application and data levels. In addition it has started to advance system performance and scalability in the reliability category through in-memory processing and multithreading. In the most recent 7.4 release, it further advances in-memory processing and improves security, the product information designer and internationalization and localization support. There also is enhanced support for the GDSN standard and for deeper levels of product hierarchies and attributes. It provides both more robust support of data preparation and processing to support access and integration to other channels.vr_Info_Optimization_04_basic_information_tasks_consume_time This advances PIM’s mission to reduce the time spent on information management tasks; our information optimization benchmark research finds that preparing data for analysis is the task that consumes most time for almost half (47%) of organizations. These two incremental releases demonstrate Stibo’s dedication to continuing to improve its products.

In my opinion, however, Stibo has blurred its message by shifting to address a broader “multidomain” master data management  market. The company is diverting resources to focus more on data infrastructure than on pressing needs to manage PIM across business processes and applications including e-commerce and the supply chain, along with adapting information to other business applications. This partly explains why it had slightly lower ratings in the manageability and adaptability categories of our Value Index. Competing against major data management providers such as IBM, Informatica, Oracle and SAP is not easy, and Stibo should be careful not to lose its business focus on PIM. The company has yet to address the popularity of cloud computing by making its software available as a service in a private or public cloud; this is sure to be important in the near future. At the same time it is important to provide product information on any platform including the Web and mobile devices. I also would like to see Stibo advance its analytics and reporting capabilities to make it even easier to assess the use of product information within its product.

The business case for PIM is multifaceted, from reduced errors to increased efficiency in the business, but just as important is its impact on the customer experience; accuracy and consistency of product information lead to improved sales and customer satisfaction. Our most recent research on PIM shows that more than half (57%) of organizations are planning to make changes in how they manage product information. However, any successful effort to transform product information will require commitment and resources. For organizations that are serious about product information management as a key business processes to interconnect applications and systems across the enterprise, we recommend examining the products from Stibo Systems. This company has a long heritage and commitment to it, and its global operations make it suitable for organizations anywhere in the world.

Regards,

Mark Smith

CEO & Chief Research Officer

Over the last four years Domo, a new brand in cloud-based data and analytics software, has worked to enable its customers to understand, collaborate and act on data to achieve business results. Led by its founder and CEO, Josh James, the company has worked to deliver software that provides both a good user experience and business value. Recently, at its 2015 customer conference Domopalooza, the company presented itself and its products to the general public. I had a chance to meet with company executives, employees and customers and view its products at this high-energy event and entertainment that I have not seen in years.

I believe that the key to what Domo has done is its having designed into its offerings how people need to work with data to effectively support decision-making, enable actions and stay informed on the state of the business. Domo takes a different approach than vendors that focus on visual discovery for analysts or try to create the perfect dashboard. Its simpler approach aligns to how people actually work in business. This is a major reason the company received Ventana Research Overall Business Technology Innovation Award for 2015.  VR2015_InnovationAwardWinner

We see five areas where the Domo product stands out from others and has attracted its substantial customer following. Here is a look at each of them.

First, its design reflects an understanding that business people do not have countless hours to navigate through charts looking for information. Instead Domo notifies them of critical changes throughAlerts – a feature that is missing in most other analytics tools that are mostly aimed at analysts. The notifications and alerts can be sent as SMS or email and through the mobile devices that many business people now rely on.

Second is a collaborative feature I really like called DomoBuzz. It provides contextual discussions and enables interactions with others in the same view as the analytics. This is much better than the many minimal approaches to collaboration through email and discussions outside of the context of the actual data. DomoBuzz enables people to have open or closed discussions about what is happening with the data, do root-cause analysis or examine new opportunities. Collaboration within analytics applications has long been a priority for business, but vendors designing products for IT use ignored it. Here again, Domo ensures that this capability works across the Web and mobile devices.

Third, Card Builder enables rapid assembly of information in an easy-to-understand tile that is a visual rectangle used to contain information that is presented and is interactive and collaborative. It automatically interprets data the user selects and suggests the proper visualization and presentation. These “cards” can be assembled into pages and slide shows and can be gone through by gestures on mobile devices. I think these cards could easily be expanded into a summary paragraph that anyone can read to get a high-level view of the business.

Fourth, Domo extends analytics through Tasks, which enables users to create projects, add participants and set checklists that track progress and results. Domo is the only provider I know of that has embedded the ability to assign, track and complete any range of tasks and projects within the analytics environment. And let’s be honest: Analytics generates so many potential actions and tasks that we must create lists of items to follow up on, and these usually are done in email or a document and easily set aside.

Fifth is Profiles, which provides information on Domo users that is essential for effective collaboration and assigning roles and responsibilities. It also provides the means to contact them and even connect with them on social media. This enhances personalization and enables dialogue to interact and improve, and is an excellent complement to DomoBuzz.

vr_DAC_20_justification_for_data_preparationTo utilize Domo requires gathering data from any necessary application, system or source, and the company has invested to ensure that data access is not a barrier.

Domo Magic shortens the time from data to insight and action by enabling users to transform the data. Our data and analytics in the cloud benchmark research finds that the most common impediment to efficiency in using analytics is the time spent on data-related tasks like preparing data (cited by 55%) and reviewing data for quality and consistency issues (48%). Domo Magic allows business professionals to click on and connect to data sources and extract data without IT involvement. It takes a visual approach to data mashups and what we call data preparation that blends the selection, merging and flow of data in ways much easier to use than standard ETL or data integration.

It’s simple to connect to specific data sources through a variety of connectors that can mash up data from many application sources, social media and Internet information sources, which our research reveals as the top three most important external data sources, each cited by more than 40 percent of organizations. Domo also easily connects to IT integration tools such as those from Informatica, which I saw demonstrated, and other enterprise data sources from its cloud-based environment.

To help new users get started, Domo VR2015_LeadershipAwardWinnersupplies a range of QuickStart Apps that facilitate connecting to data sources and role- and industry-based applications. All of these apps are available on the Web and mobile devices so there is little or no load on IT to support Domo.

At Domopalooza the company showcased customers that have found the Domo approach easy to use. We heard testimony from SAB Miller, Schneider Electric, Stance and dozens of others. Our firm was so impressed that we selected SAB Miller (led by Ross Moncur, group head of business analytics) for the 2015 Ventana Research Leadership Award in Business Analytics. The overview video provides a glimpse of the dynamics of what SAB Miller has done with Domo and how it is using analytics to business advantage. It harnessed a significant number of data sources into a single application to guide and execute on business performance.

Domo has created a new generation of software to help organizations manage their business to optimal performance using analytics, collaboration, personalization, presentation and project and task management, all in an application that helps people optimize their processes and improve their actions and decisions. It is not a typical analytics or visualization product but cloud-based software that accelerates the time to gain insights from data, take action and achieve desired outcomes in a new way. Timing in the market for software is always essential for success, and in this case Domo has arrived during a transformation in how businesses will use information and technology to manage and optimize their efforts. They are looking for more than dashboards and pretty visualization but at the same time want software that any of their employees can use, not just analysts or data scientists. If you have not taken a look at Domo, now is a good time to do so.

Regards,

Mark Smith

CEO and Chief Research Officer

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