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        Mark Smith's Analyst Perspectives

        The market for big data continues to grow as organizations try to extract business value from their own masses of data and other sources. Earlier this year I outlined the dynamics of the business opportunity for big data and information optimization. We continue to see advances as big data and associated information technologies deliver more value, but the range of innovation also has created fragmentation among existing systems including databases that are managed onpremises or in cloud...

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        Topics: Big Data, Business Analytics, Information Management, Information Applications (IA), Information Management (IM), Information Optimization

        At this year's Dreamforce more than 140,000 people gathered in San Francisco to share the excitement about the use of technology for business. Salesforce.com’s annual conference has reached megashow status, which is a mixed blessing: Dreamforce remains social in its design, but it has become impersonal due to its size. In any case Salesforce had plenty to show off. The company has continued to enhance its cloud-based business applications for sales and customer service, and in the last year it...

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        Topics: Sales, Salesforce.com, Operational Performance Management (OPM), Analytics, Business Analytics, Business Intelligence, Business Performance Management (BPM), Customer Performance Management (CPM), Sales Performance Management (SPM)

        At its Oracle OpenWorld the multibillion technology provider showcased the breadth and depth of its cloud computing applications and platform. Chairman Larry Ellison proclaimed it the only unified and open approach in the industry. He criticized other large application vendors that use multiple platforms to support their applications, use a proprietary layer that is not fully extensible, provide only a portion of applications needed to run the business or run on Oracle’s database technology....

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        Topics: Big Data, Sales, Operational Performance Management (OPM), Sales Compensation, Sales Operations, Business Analytics, Business Collaboration, Business Intelligence, Business Performance Management (BPM), Financial Performance Management (FPM), Sales Performance Management (SPM), SFA
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

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