Mark Smith's Analyst Perspectives

Oracle Business Intelligence Mobile: Hands-On Review Finds Shortfalls

Posted by Mark Smith on Jan 31, 2012 8:09:29 AM

The stakes have never been higher for suppliers of interactive business intelligence. Our benchmark research on business analytics finds that businesses overwhelmingly (89% of participants) want simpler analytics and metrics, and usability (57%) and functionality (47%) are the two most important evaluation criteria according to our Value Index vendor and product assessment methodology. In addition our business analytics research, 38 percent said that accessing analytics and metrics via mobile technology is important or very important.

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Topics: Big Data, Mobile BI, Social Media, Operational Performance Management (OPM), Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Technology, Chief Information Officer, Cloud Computing, Mobility, Oracle, Business Intelligence (BI), Business Performance Management (BPM), Customer Performance Management (CPM), Sales Performance Management (SPM)

MicroStrategy Infuses Social Media Intelligence into Marketing

Posted by Mark Smith on Jan 27, 2012 1:54:56 PM

I attended the annual MicroStrategy World in Miami to check on the progress this company known for business intelligence (BI) software has made in expanding into a mobile platform and tools company that also announced a new version of its products. While MicroStrategy’s efforts in mobile BI and cloud computing are ahead of its competitors in the BI industry, they’re not its only expansion points for enterprise software.

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Topics: Big Data, Social Media, Customer Analytics, Market Research, Operational Performance Management (OPM), Social Media Intelligence, Business Collaboration, Business Mobility, Business Technology, Cloud Computing, Mobility, Business Performance Management (BPM), Chief Marketing Officer, Customer Performance Management (CPM), Sales Performance Management (SPM)